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SPSSSurveyTips

A handyguide to help yousave time and moneyasyou plan, develop, andexecute your surveys

www.spss.com

Table of Contents

Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1Planning . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3Define your mission . . . . . . . . . . . . . . . . . . .3Outline your research . . . . . . . . . . . . . . . . .3Establish a budget . . . . . . . . . . . . . . . . . . . .4Develop a schedule . . . . . . . . . . . . . . . . . . .4Define the population . . . . . . . . . . . . . . . . .4Determine your sample size . . . . . . . . . . . .5Selecta sampling technique . . . . . . . . . . . .7Choose a surveymethod . . . . . . . . . . . . . . .9Questionnaire design . . . . . . . . . . . . . . . . . .12Determine your survey’slength . . . . . . . . .12Choose appropriate question formats . . .14Design your response choices . . . . . . . . . .18Use professionalformatting . . . . . . . . . . .21Conducta pilotstudy . . . . . . . . . . . . . . . .24Finding problemsin your survey . . . . . . . .25Data collection . . . . . . . . . . . . . . . . . . . . . . .26Use incentivesasappropriate . . . . . . . . . .26Give clear instructions . . . . . . . . . . . . . . . .28Interviewer-administered surveys . . . . . . .28Telephone surveys . . . . . . . . . . . . . . . . . . .29Mailed surveys . . . . . . . . . . . . . . . . . . . . .32Online surveys . . . . . . . . . . . . . . . . . . . . . .34Surveyfield times . . . . . . . . . . . . . . . . . . .34“Ideal” response rate . . . . . . . . . . . . . . . .34Analysisand reporting . . . . . . . . . . . . . . . . .35Use a unique identification variable . . . . .35Clean and verifyyour data . . . . . . . . . . . . .36Analyze open-ended questions . . . . . . . . .37Keep trackofyour analyses . . . . . . . . . . . .37Design readable reports . . . . . . . . . . . . . .42Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . .43Glossary . . . . . . . . . . . . . . . . . . . . . . . . . . . .44AboutSPSSInc. . . . . . . . . . . . . . . . . . . . . . . .51SPSSproductsfor surveyand marketresearch . . . . . . . . . . . . . . . . .52

SPSSproductsnamed in thisbookletare trademarksor registeredtrademarksofSPSSInc. For details, see pp. 52–56. Other namesare trademarksoftheir respective owners.

Preface

Are you currentlyinvolved in surveyresearch?Or are you developing a surveyfor the firsttime? Regardlessofyour levelofexperience,

SPSS SurveyTips

can help you plan, develop,and execute surveys.Thisbookletisdivided into four major sections,each related to a stage in the surveyresearchprocessand containing a number oftipsto guideyou through it. Please remember thatthesestagesare notto be considered in isolation. Adecision made atone stage mayinfluence your workatother stages. Also, in some situationsyou mayworkon severalstagessimultaneously,rather than sequentially.After the tips, you’llfind a glossaryoftermsfrequentlyused in surveyresearch. Thesetermsare

boldfaced

the firsttime theyappear in the text.Asyou read, you’llsee symbolsthatwillhelpyou better understand the information in thisbooklet.Thissymbolindicatesan exampleillustrating a particular tip.The § symbolindicatesthatthe figure shown isbased on a surveyofa verylarge population,such asa nationalsurvey.

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Many books about SPSS can be found here: http://book-searchr.com/books/spss

reply11 / 28 / 2009

Shahzad Asghar Arain

For more Please visit Pakdata.net

reply04 / 20 / 2009

SPSS in 60 Pages

A handy guide to help you save time and money as
you plan, develop, and execute your surveys and ,surveillance.(SPSS) ResultsReports Statistics and Surveillance | Topics | CDC... (More)

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Category:	Research > Health & Medicine
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Upload Date:	02/14/2009
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Tags:	tips survey Surveillance save money data entry spss in 60 pages survey tips (more tags) tips survey Surveillance save money data entry spss in 60 pages survey tips learn spss spss book public health data handy guide maping (fewer)

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