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Report on TATA NANO

Report on TATA NANO

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Automotive
Automotive

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Published by: sandeshshiva on Feb 04, 2013
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06/08/2014

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NANYANG TECHNOLOGICAL UNIVERSITY
SCHOOL OF MECHANICAL AND AEROSPACE ENGINEERINGMANAGEMENT OF TECHNOLOGY AND INNOVATIONSTRATEGIC INNOVATIONS PROJECT2010-2011Team MembersNagalingam Chellaiah Dhanasekhar (G0803363H)Samajdar Shantanu (G0900774J)Senjivel Senthil Kumaran (G0900779E)
 
 
INDEX NO. TABLE OF CONTENTS PAGE NO.1.
 
INTRODUCTION 12.
 
COMPANY PROFILE 22.1 TATA GROUP AND ITS SUBSIDIARIES 53.
 
ORGANIZATIONAL INNOVATIONSSYSTEM 53.1 PRODUCTS 53.2 PROCESS 73.3 PEOPLE 84 INTRODUCTION TO THE NEW PRODUCT 10DEVELOPMENT5. INNOVATIONS INCORPORATED IN TATANANO 164.1 STRATEGIC INNOVATION 164.2 HOLISTIC INNOVATION 174.3 FOCUSSED INNOVATION 186 CHALLENGES FACED DURING THEDEVELOPMENT OF TATA NANO 227 FUTURE OF TATA NANO 248 CONCLUSION 25
 
 1
1.
 
INTRODUCTION:
Seldom do we see cars that rewrite the history books even before they are seenrunning around on the roads. And hardly ever do we see cars that vow to put the nation onfour wheels. The Tata Nano is one such car that has been in the news for quite a few years,for reasons good and evil. Nano is a car which has breathed into life due to one man. Givecredit to Mr. Ratan Tata for his determination to build a low cost family car that has cometrue, finally. Took long it
did, but the Nano came in a beautiful form. Touted as world‘s
cheapest car by a far cry, Nano has been the talk of the town around the globe. Head honchosof big organizations have been pouring in by numbers to have a look at this engineeringmaster piece. Nano as a part of a "new breed of 21st-century cars" that embody "a contrarianphilosophy of smaller, lighter, cheaper" and portend a new era in inexpensive personaltransportation and potentially, "global gridlock". The Wall Street Journal confirms a globaltrend toward small cars, led by the Nano. The prefix "Nano" derives from the Greek root'Nano
s', meaning dwarf as with nanometer. "Nano" also means "small" in Gujarati, thenative language of the Tata family, founders of the Tata Group.The project to create a 1 lakh rupees (3000SGD) car began in 2003, under theChairman of Tata Motors, Ratan Tata. The strategy behind the project was the awareness of the number of Indian families who had two wheeled transport, but couldn't afford a fourwheel car, and was based on the company's success in producing the low cost 4 wheeled Acetruck in May 2005.To discuss the innovation strategy for Tata Nano, we first discuss the constraints asper which the company had to operate.In pursuit of excellence and to keep up to the initial promise made to people thatTata will come out with a compact, quality car within a price tag of Rs. 1 lakhs(3000 SGD),Tata Motors came up with a design, marketing and operational strategy keeping in my mindthe constraints of:
 
Price
 
Market Scalability
 
Customer aspiration
 
Resource efficiency

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