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Table Of Contents

DECLARATION
COMPANY PROFILE
AMUL IN ABROAD
BIRTH OF AMUL
PRODUCT MIX OF AMUL
AMUL PLANTS
THREE TIER MODEL OF AMUL
1.Village Dairy Cooperative Society (VDCS)
2. District Cooperative Milk Producers’ Union (Milk Union)
3. State Cooperative Milk Federation (Federation)
THE CHANNEL NETWORK
THE ANAND PATTERN
Distribution channel
SCM AND MARKET LOGISTICS
THE BUSINESS MODEL
Managing Third Party Service Providers:
Coordination for Competitiveness
AMUL PARLOURS (DIRECT DISTRIBUTION)
Selection:
Motivation of Channel Members
Distributors
The Retailers
Evaluation of channel members
Conflicts And Co-Operation Among Channel Members
Conflicts
Co-operation among channel members
PRODUCT INFORMATION
AMUL KEE CHAAL
VOLUME PURCHASED
SALES AND PROFIT
Sales and profit for Distributer
Sales and profit for dealers
Sales and profit for retailers
DISTRIBUTION CHANNEL OF AMUL GOLD AT BADARPUR BODER
STOCK REPLENISHMENT CYCLE
AMUL PESTEURIZED FULL CREAM VS MOTHER DAIRY PASTEURISED FULL CREAM MILK
Sales and profit of Mother dairy pasteurized milk
For distributor
For dealers
Amul distribution channel
Mother dairy distribution channel
OBSERVATION, COMMENTS AND SUGGESTION
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Published by rahul_khanna4321
amul full project
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Published by: rahul_khanna4321 on Feb 04, 2013
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07/02/2013

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