of 15 years is going to continue to go up. If you look at the current crisis in Europe andJapan, one of my mentors, Steve Hanser, just spent a month in Europe. I called him whenhe got back. I said, "What did you learn?" He said, "Well, I was in four countries andthere were four issues: pensions, pensions, pensions, and pensions," he said, "with thecost of health care and unemployment being a distant second and third." And I think if wedon't in the next few years bring to bear a much different approach to how we have acompetitive health system, that in fact we will rapidly move towards some kind of bureaucratic redistributionist and, I think, mediocre system. So what you're focusing on isexactly at the cusp of either finding really dramatic solutions or getting in trouble. As youmentioned, we just finished a book called "Saving Lives and Saving Money," and we justopened up awebsite called the Center for Health Transformation, which is atHealthTransformation.net, or you can go to just my first name, Newt.org. But in "SavingLives and Saving Money," we outline a model for transforming the health system.Let me start by making an argument that I think gives the Federal Trade Commission aparticularly important role in the next ten or fifteen years. It should be the natural productof a scientific, technological, entrepreneurial, free market system to produce morechoices of better quality at lower cost. And I'm going to repeat this because I think inboth health and education you see a tremendous impediment of government blockingwhat should be a natural pattern. The natural pattern should be more choices of betterquality at lower cost. And in a sense, Wal-Mart is, for the 21st century, what Alfred Sloanand General Motors were for the 20
th
century, in the sense that Sloan's investigation of consumer led mass production defined management for most of the 20
th
century. Wal-Mart's model, that lower everyday price is a function of lower everyday cost, and thatthey see themselves as the largest and most efficient market makers in the world, issomething really worthy of study. And any institution that gets 100 million Americans tovoluntarily show up every week is worth looking at and saying, what is it they're doingright? I mean, without arguing about other aspects of Wal-Mart, it seems to me that theyare an institution worthy of study. What we're suggesting is that lowest everyday pricebeing a function of lowest everyday cost should apply tohealth and health care, and that producing more choices of higher quality at lower costshould apply to health and health care, and that to the degree it doesn't, it is largely afunction of the mis-design of the current system. Now, there are three areas where yousee real proof that traditional market behaviors work. They're all in health. None of themare in the third party payment system. The first, which we have here copies of, is lookingat a paper that was done by the National Center for Policy Analysis, which looked at thecost patterns for cosmetic surgery. And it turns out -- and the chart is very, very revealing-- it turns out that all goods goes up at a certain rate. Health care goes up at a much morerapid rate. Cosmetic surgery went up at less than the rate of CPI. That is, cosmeticsurgery actually increased in cost from 1992 to2001 at a lower rate than the consumer price index, while the rest of health care went updramatically faster. The second example is laser surgery. The average cost of surgery pereye dropped from $2,079 in 1999 to $1,631 in 2002. Now, again, this is a healthprocedure. It's afairly sophisticated health procedure. This is not a question of cheap medicine orinappropriate medicine. This is, in fact, an area where the breakthroughs technologically