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Digital Marketing Strategy for the Four Screens - TV integration, PC, Mobile and Tablet

Digital Marketing Strategy for the Four Screens - TV integration, PC, Mobile and Tablet

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Published by Mike Corak

From inspiration to booking and beyond, discover how each type of screen in consumers’ lives are playing different roles, and what that means for your hotel’s digital marketing strategy. Use consumer behavior data to improve your travel and hospitality digital marketing strategy, your ominchannel strategy, and align your mobile marketing strategy.

From inspiration to booking and beyond, discover how each type of screen in consumers’ lives are playing different roles, and what that means for your hotel’s digital marketing strategy. Use consumer behavior data to improve your travel and hospitality digital marketing strategy, your ominchannel strategy, and align your mobile marketing strategy.

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Categories:Types, Speeches
Published by: Mike Corak on Feb 04, 2013
Copyright:Attribution

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09/17/2013

 
1
Focus on the Four Screens
2:15 - 3:15
from inspiration to booking and beyond,discover how each type of screen in consumers 
’  
lives are playing different roles,and what that means for your hotel 
’  
s digital marketing strategy 
 
2
 Agenda
Defining the Screens
Mobile State of the Nation
…and for Hospitality
 
Screens and Strategies
Planning for the Future
Q&A
Mike Corak
EVP of Strategy, ethology@mikecorak
 
3
Defining the Screens

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