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The good, the bad and the ugly of Super Bowl XLVII

The good, the bad and the ugly of Super Bowl XLVII

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Published by Frank Kaufmann
Why must a night of "bests" be so constantly defiled with gratuitous violence, misogyny, and pornographic innuendo?
Why must a night of "bests" be so constantly defiled with gratuitous violence, misogyny, and pornographic innuendo?

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Published by: Frank Kaufmann on Feb 05, 2013
Copyright:Attribution Non-commercial


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America the Beautiful, America the Ugly: The Strange Mix of Super BowlXLVI
byFrank Kaufmann,02/04/13 PAGE 1
Frank's work appears regularly inWashington Times Communities
 The Super Bowl, a 47year old, American tradition has became much more than afootball game.With the kick off show starting at 3:00 pm PST and 6:00 EST, the Super Bowl hasbecome a family affair. It is 10s of times more likely to be a gathering of familyincluding little children, grandparents, and everything in between, than it is to bea bunch of slobs grunting over beer and fried food in a man cave somewhere.Millions of moms and dads try to prepare a special day, and a hospitable welcomefor friends and family into our homes for a special time together. Strangely, theSuper Bowl is quite like Thanksgiving. We gather over eats and family fun, with alittle something for everyone. The Super Bowl also is an ambassador for American life and culture. About a thirdof Americans watch the Super Bowl live, and another 2 million do so outside theUnited States. The game is broadcast to over 200 countries. This year's match was glorious, truly a nail-biter. A close game, rife with everykind of back story that augments the thrill of the sport, and makes both the playand the outcome riveting.Half time was a masterpiece of entertainment-technology, pulsating withrelentless energy and swiss-clock mastery of stage and set design and execution.Also there are many other parts of the Super Bowl that are unique and significant,including the National Anthem and other evidences of our patriotic hopes anddreams.And, as always, there are the long anticipated Super Bowl commercials, each onean investment meant to be worthy of the 4 million dollars for 30 seconds of airtime sticker price. The Super Bowl has so much to give. It gives us without question some of themost exciting, entertainment rich hours of our lives.As it is so filled with the highest and the best, why must I spend so much of thesehours cringing and embarrassed, ashamed to be in the same room with mychildren, with my mom and dad, or with my grandparents. Why must my night of excitement celebration be so constantly defiled with gratuitous violence,misogyny, and pornographic innuendo? Take the half-time show for example. Personally, I have no use for Beyonce's
America the Beautiful, America the Ugly: The Strange Mix of Super BowlXLVI
byFrank Kaufmann, 02/04/13PAGE 2
genre. I could not name a song of her's before last night. But that is no matter.She is a ture talent, grand, and powerful. I would never seek her out, but I lovedher show. I loved the all-womanness of her team, right down to her hard hittingdrummer, and her shredding lead ax. All good.But the show would not have been hurt in the least if the mimicry of copulationwas feathered out of her choreography on this particular night. The show wouldnot have been hurt in the least if Beyonce and her fellow performers wore clothesfor the show instead of dominatrix underwear.I have no problem if Beyonce likes to perform in her underwear, or choreographher shows to look like women at a strip club. But on a night that is meant for allAmericans young and old, why couldn't her corporation create a show with justthe slightest difference in wardrobe and choreography. Had she chosen toperform for all of her viewers, she would not have diminished her show in theleast. To show respect for all her viewers, my kids and my mom, she would nothave had to make her incredible show an iota less thrilling. In fact she wouldhave shown command of her art in even greater ways. I am talking about thetiniest changes.Beyonce is a wonder in so many performing arts, and the team behind her isphenomenal. But why could they not perpetrate a Super Bowl half time show forme and my children, and my mom, and my chips and our fun? Next weekBeyonce can go to Madison Square Garden in her underwear and pole dance. Iwon't be there with my kids or my mom, but I am sure it will be an exciting show.Earlier that night theSandy Hook Elementary School Choir and Jennifer Hudsonsang "America the Beautiful."I wept. I felt so proud of my country. Our nation isso good in how we manifest faith, hope, and love. The 70,000 spectators rose totheir feet, many with tears in their eyes, as the children sang, nearly two monthsafter the deadly shooting rampage at their Connecticut school. "Our wish is todemonstrate to America and the world that, "We are Sandy Hook and we chooselove," the school said in a statement.Alicia Keysalso sought to honor us and our country by taking seriously hercommission to sing the game-opening National Anthem. People are critiquing herrendition as departing too broadly from convention, but it was clear that shemoved the hearts of the athletes preparing for game start, and the servicemenand women seen on camera. There always will be differences of opinion, but herdevotion was evident. During the weekshe reportedthat she was rehearsingintensely.In perhaps the greatest moment of his life, Coach John Harbaugh held theLombardi trophy straight in front of him and offered the victory to
America the Beautiful, America the Ugly: The Strange Mix of Super BowlXLVI
byFrank Kaufmann, 02/04/13PAGE 3
former Baltimore Ravens linebacker O.J. Brigance, who continues to serve as theRavens' director of player development, despite his ongoing battle withamyotrophic lateral sclerosis (ALS).In perhaps the greatest moment of his life, Ravens linebacker Ray Lewis held upthe trophy and expressed his joy that it was with these players, with this teamthat he could finish his career in so exciting a way.Moment after moment, event after event, even in the commercialism of the SuperBowl, we could rejoice and delight in the beauty of America, her resilience, herselfless style even in victory, and her child-like ways of always hoping to bebetter, and to do better. Though just a game, the Super Bowl has becomesomething more akin to a family holiday, full of good, wholesome, and honorablethings.How is it then that the entire process is riddled relentlessly from start to finishwith base and disgraceful infantilism, meaningless ugliness, gratuitous violence,and grossly inappropriate, salacious sex.Where does this come from? Why is it part of our family night? What doesdestroying libraries have to do with enjoying Oreo Cookies? Why do womenrobots humiliate and all but kill a person looking at a Kia? Why does a Pepsi makeparents suddenly sanguine that their home is being destroyed by their brat kid?What is the sense behind the disgusting, irritating Dorritos ads? A threateninggoat? Buffoons in drag, lipstick, rouge, and stuffed into a friend's wedding dress.What does the likes of pornographic foreplay have to do with buying domainnames, as seen in the Go Daddy ads? Why must I sit there thrilled, honored, anduplifted by so much, only to be constantly assaulted, embarrassed and ashamedfor my family, and for how my country is shown and seen all around the world?Many, many of the commercials are honorable, upright, uplifting, and respectful.In the lead up, I was worried, why did Mercedes Benz drape their great revelationin the popular icons of Satan and Devil admiration. But I was proud of them in theend, when the tempted fellow in the commercial vanquished evil, resisting theFaustian bargain, and choosing to work and pay for his beautiful car. He wouldearn his Mercedes the right way. I was proud of Mercedes for that ad concept, justas I am proud of their investment in the resurrection of New Orleans.As a national community, we need to take stock and pay close attention to whoand what we become when our lives reach such grand proportions like they do onsuch occasions as the Super Bowl. We should look closely at all parts of suchevents. We should honor and be grateful for the many parts of these events thatshow our beauty. Likewise we should battle against the shameful and disgraceful

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