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HOW TO USE STREAMING VIDEO
FOR BROADCASTERS

With the explosive growth of
broadband Internet connections,
broadcasters have the ability to expand
their audience to viewers who not only
watch their broadcasts on live TV but
also through their web sites.

WHAT IS STREAMING VIDEO?

Streaming media is video, audio or text sent over the
Internet and displayed by the viewer upon arrival. With
streaming media, a web user does not have to wait to
download a large file before seeing the video or hearing
the sound. Instead, the media is sent in a continuous
stream and is played as it arrives.

ViewCast\u00aemakes streaming video an easy, accessible
and affordable solution for broadcasters. Find out
how it can increase revenue for your business and how
ViewCast can make it happen for you.

HOW CAN STREAMING VIDEO
BENEFIT BROADCASTING?

With the explosive growth of broadband Internet
usage, broadcasters have the ability to expand their
audience to viewers who not only watch their
broadcasts on live TV-but also through other mediums.

Streaming video can help you maximize these
new opportunities. Applications include:
\u2013 Internet TV (ITV)
\u2022Develop and deliver high-quality video service
over the internet
\u2022Target viewers both at home and at work
\u2022Maintain and extend relationships with
your viewers
\u2013 Mobile TV/Mobile streaming
\u2022Deliver broadcasts to viewers anywhere over
their mobile devices
\u2013 Internet advertising
\u2022Develop and provide targeted advertising
\u2013 Video-on-Demand/Video archiving
\u2022Provide viewers with access to previous news
casts while maintaining a searchable archive
of 00

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