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E-lectoral Engagement: Maintaining and Enhancing Democratic Participation through Social Media (www.aec.gov.au)

E-lectoral Engagement: Maintaining and Enhancing Democratic Participation through Social Media (www.aec.gov.au)

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The aim of this research was to examine approaches taken to social media by other government agencies and electoral management bodies in order to inform AEC participation in social media. The research focused on the key areas of development of social media policies that facilitate communication with the public consistent with public service values and political neutrality and on measuring the effectiveness and value for money of social media engagement, particularly in reaching specific demographics such as young people. It contextualises these findings within the existing academic research in the area and will itself contribute to the body of knowledge.
(www.aec.gov.au)

The aim of this research was to examine approaches taken to social media by other government agencies and electoral management bodies in order to inform AEC participation in social media. The research focused on the key areas of development of social media policies that facilitate communication with the public consistent with public service values and political neutrality and on measuring the effectiveness and value for money of social media engagement, particularly in reaching specific demographics such as young people. It contextualises these findings within the existing academic research in the area and will itself contribute to the body of knowledge.
(www.aec.gov.au)

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Published by: THINK The Innovation Knowledge Foundation on Feb 05, 2013
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E-LECTORAL ENGAGEMENT:
MAINTAINING AND ENHANCING DEMOCRATIC PARTICIPATION THROUGH SOCIAL MEDIA
A report for the by 
 AUSTRALIAN CENTRE FOR PUBLIC COMMUNICATION
Jim Macnamara
Phyllis Sakinofsky
Jenni Beattie
 
E-LECTORAL ENGAGEMENT 
Report for the Australian Electoral Commission 
_______________________________________________________________________________
2 |Page 
Copyright
©
2012 Australian Electoral Commission, Commonwealth of Australia, Canberra, ACT, Australia.
Inquiries
 Australian Electoral CommissionPO Box 6172Kingston, ACT, 2604Phone: (02) 6271 4679Web: sra@aec.gov.au
Authors
This report was researched and written for the Australian Electoral Commission by:Dr Jim Macnamara, Professor of Public Communication and Director of the Australian Centre for Public Communication,University of Technology SydneyDr Phyllis Sakinofsky, Researcher, Australian Centre for Public Communication, University of Technology SydneyJenni Beattie, principal of Digital Democracy and Researcher, Australian Centre for Public Communication, University of Technology Sydney
Citations
Cite this report as follows (APA style) or in other equivalent formats:Macnamara, J., Sakinofsky, P., & Beattie, J. (2012). E-lectoral engagement: Maintaining and enhancing democraticparticipation through social media. Report to the Australian Electoral Commission by Australian Centre for PublicCommunication, University of Technology Sydney, May.
Acknowledgements
The authors would like to thank the following organisations and their management and staff for their help in undertakingthis research: ACT Electoral Commission Australian Bureau of Statistics Australian Electoral Commission Australian Government Information Management Office (AGIMO) Australian Taxation OfficeDepartment of Immigration and CitizenshipElectoral Commission of QueenslandElections New Zealand (New Zealand Electoral Commission)NSW Electoral CommissionNSW Department of Education and CommunitiesVictorian Electoral CommissionVictorian Department of HealthVictorian Department of Premier and CabinetVictorian Department of Sustainability and Environment
June 2012
 
E-LECTORAL ENGAGEMENT 
Report for the Australian Electoral Commission 
_______________________________________________________________________________
3 |Page 
Contents
Introduction 4Definitions 6EXECUTIVE SUMMARY
 –
Key findings 8Academic and professional research findings to date
 
13
 
Electoral Management Bodies (EMBs) e-democracy initiatives and learnings 31
 NSW Electoral Commission 31
 Victorian Electoral Commission 35
 Elections New Zealand 39
 Electoral Commission of Queensland 45
  ACT Electoral Commission 47
Other
government departments and agencies’
e-democracy initiatives andlearnings
50
  Australian Bureau of Statistics
 –
Census 2012 50
 NSW Department of Education and Communities 53
  Australian Taxation Office 58
 Department of Immigration and Citizenship 62
 Victorian Department of Sustainability and Environment 63
 Victorian Department of Health
 –
Better Health Channel 64
 Victorian Department of Premier and Cabinet 67
  Australian Government Information Management Office (AGIMO) 69
International e-democracy initiatives and learnings 72
 UK 72
 USA 76
 Canada 80
 New Zealand 81
Methodology 83References 86APPENDIX A 93
 The researchers 93
 
UTS and the Australian Centre for Public Communication 95
 

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