Using proven communications, advocacy and behaviour change practices, Heroes Project leverages the power of societal leaders

and media to improve public health and social well-being

Parmeshwar Godrej

Richard Gere

Parmeshwar Godrej established Heroes Project, a national advocacy and behaviour change communications NGO whose societal leader and media partnership strategy has been the platform for several award-winning HIV awareness campaigns, via print, television, radio, film and multimedia.

Media Tie-ups
Conduct Social Events and Campaigns
Doctors, Writers and AIDS effected people

Government Tie-ups
NACO buys huge air time on Doordarshan and the ads they air are developed by heroes Project

Promotion

Promotion

Trained Medical Counselors

People were educated on the importance of visiting a testing centre

Results of Initiatives

Some educative and exciting approach

Some educative and exciting approach

Pamphlets/ Books on AIDS at every check post for truck drivers

Some educative and exciting approach

Some educative and exciting approach

Some educative and exciting approach

Small Documentary Films

Village Panchayat and spreading awareness

Some educative and exciting approach

Radio Campaigns

Public Health Centre

Present Situation*
Corporate Sponsors-Two Bollywood-53 celebrities* Other Societal Leaders- Shobha de and others Government, NGOs, CBOs, and other entities -45 Media 1.Television-16 2.Print Media-20 3.Production Houses-12 4.Radio-7