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goca-matovi-1234176941366001-1

goca-matovi-1234176941366001-1

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Published by abayzone

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Published by: abayzone on Feb 15, 2009
Copyright:Attribution Non-commercial

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04/23/2010

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1
Welcome
MARKETING STRATEGY ANDMARKET RESEARCH
 
2
Program of the week-day by day:
Monday 
: Marketing strategy and marketingenvironment
Tuesday 
: Marketing strategy and business plan
Wednesday 
: Market research
Thursday 
: Marketing mix: definition and creation
Friday 
: Marketing management and marketingplan
 
3
Programme for Monday
Agenda – topic of the day:
Marketing strategy: definition, form, content,different types
Objective of the day:3.To learn how to define marketing strategy:segmentation, differentiation and positioning4.To learn how to conduct SWOT, PEST
Working hours
16:00 – 20:00
Individual counselling
20:00 – 21:00
Reflexion form

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