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Welcome
MARKETING STRATEGY ANDMARKET RESEARCH
2
Program of the week-day by day:
•
Monday
: Marketing strategy and marketingenvironment•
Tuesday
: Marketing strategy and business plan•
Wednesday
: Market research•
Thursday
: Marketing mix: definition and creation•
Friday
: Marketing management and marketingplan
3
Programme for Monday
Agenda – topic of the day:
Marketing strategy: definition, form, content,different types
Objective of the day:3.To learn how to define marketing strategy:segmentation, differentiation and positioning4.To learn how to conduct SWOT, PEST
Working hours
16:00 – 20:00
Individual counselling
20:00 – 21:00
Reflexion form
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| Category: | Uncategorized. |
| Rating: | (2 Ratings) |
| Upload Date: | 02/15/2009 |
| Copyright: | Attribution Non-commercial |
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