User Interfaces and Mobile Web
Maryam Kamvar, Melanie Kellar, Rajan Patel and Ya Xu.Computers and iPhonesand Mobile Phones, oh my! A logs-based comparison of search users on differentdevices.
We present a logs-based comparison of search patterns acrossthree platforms: computers, iPhones and conventional mobilephones. Our goal is to understand how mobile search users differfrom computer-based search users, and we focus heavily on thedistribution and variability of tasks that users perform from eachplatform. The results suggest that search usage is much morefocused for the average mobile user than for the averagecomputer-based user. However, search behavior on high-endphones resembles computer-based search behavior more so thanmobile search behavior. A wide variety of implications followfrom these findings. First, there is no single search interface whichis suitable for all mobile phones. We suggest that for the higherendphones, a close integration with the standard computer-basedinterface (in terms of personalization and available feature set)would be beneficial for the user, since these phones seem to betreated as an extension of the users' computer. For all otherphones, there is a huge opportunity for personalizing the searchexperience for the user's "mobile needs", as these users are likelyto repeatedlyYu Zheng, Lizhu Zhang,Xing XieandWei-Ying Ma.Mining Interesting Locations and
Travel Sequences from GPS Trajectories for Mobile Users
The increasing availability of GPS-enabled devices is changing the waypeople interact with the Web, and brings us a large amount of GPS trajectoriesrepresenting people’s location histories. In this paper, based on multiple users’ GPStrajectories, we aim to mine interesting locations and classical travel sequences in agiven geospatial region. Here, interesting locations mean the culturally importantplaces, such as Tiananmen Square in Beijing, and frequented public areas, likeshopping malls and restaurants, etc. Such information can help users understandsurrounding locations, and would enable travel recommendation. In this work, wefirst model multiple individuals’ location histories with a tree-based hierarchicalgraph (TBHG). Second, based on the TBHG, we propose a HITS (Hypertext InducedTopic Search)-based inference model, which regards an individual’s access on alocation as a directed link from the user to that location. This model infers theinterest of a location by taking into account the following three factors. 1) Theinterest of a location depends on not only the number of users visiting this locationbut also these users’ travel experiences. 2) Users’ travel experiences and locationinterests have a mutual reinforcement relationship. 3) The interest of a location andthe travel experience of a user are relative values and are region-related. Third, wemine the classical travel sequences among locations considering the interests of these locations and users’ travel experiences. We evaluated our system using alarge GPS dataset collected by 107 users over a period of one year in the realworld. As a result, our HITS-based inference model outperformed baselineapproaches like rank-by-count and rank-by-frequency. Meanwhile, whenconsidering the users’ travel experiences and location interests, we achieved abetter performance beyond baselines, such as rank-by-count and rank-by-interest,etc.Yuki Arase,Xing Xie,Manni Duan, Takahiro Hara and Shojiro Nishio.A Game Based
Approach to Assign Geographical Relevance to Web Images