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Accenture Mobile Health Maximize Impact Transcript

Accenture Mobile Health Maximize Impact Transcript

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Published by: SteveEpstein on Feb 06, 2013
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Mobile Health MaximizeImpact
Video Transcript
Speaker:Executive Director of Mobility Services, LisaMitnickManaging Director of Connected HealthPractice, Frances Dare
We’re very fortunate to
have with us today Lisa Mitnick andFrances Dare. Lisa Mitnick is anexecutive director in AccentureMobility, which is a strategic initiativeof the firm. She is responsible for 
 Accenture’s mobility practice across
health and public service in North America. Lisa has more than 20years of communications media andinformation services and is afrequent speaker at industryconferences on the topic of mobilityand healthcare. Prior to her currentrole she led strategy and businessdevelopment functions for  Accenture Mobility. Frances Dare is
a managing director in Accenture’s
connected health services practice.With her clients, Frances createsinitiatives to transform organizationsthrough new organizational andbusiness models, process changeand advance technologies. She hasworked with a wide range of privateand public health systems, publichealth programs, advocacyorganizations and governmenthealth agencies. Frances speaksand publishes regularly on a varietyof connected health topics includingways to more actively engagecustomers in strategies to connectthe continuum of care.Welcome and thanks for being withus today. At this time I would like toturn the floor over to Lisa.
So what ismHealth? Well, we take a broadview of the definition of mHealth.We look at the entire continuumfrom wellness and chronic diseasemanagement, aging in place tothings like point-of-care tools intelemedicine as well as plain oldservice and administration servicesthat make it easier to do business
Copyright © 2012 Accenture All rights reserved. Accenture, its logo, andHigh Performance Deliveredare trademarks of Accenture.
with payers and providers. Soperhaps a better way to look atmHealth is by looking at these threecircles you see on the slide. The firstarea is around wireless connectivity
and there’s lots of ways to connect
wirelessly; 3G, 4G, bluetooth, wi-fi.The second area is mobile devices
and it’s not just about
and tablets, but it’s also about things
like sensors and biometric monitorsas well as medical devices withwireless chip sets and then finallyapplications. That can take manyforms: mobile, web, native, hybridapplications as well as techs andvideo. All in all mHealth really cansupport a wide range of clinicalservices and administrativeinteractions among clinicians,patients and organizations in anylocation.
So let’s now switch over to some of 
the benefits associated with mobilehealth. Mobility truly enables payersstrategies with both business andbeneficiary impact. It enables you toengage beneficiaries and provideexemplary experiences, alsoproviding value-added services toyour physician networks. Another 
thing that’s really important is it
enables you to effectively managepopulation health driving better utilization, lowering costs. Another reason that folks are interested ingetting into mobile health is becauseit can drive competitivedifferentiation with new servicesdelivered through new channels andreaching new end customers.
 Another area that’s important is to
prepare for business expansion inthe direct consumer marketplaceand finally, to compete for nationalaccounts with new and innovativeprograms.
So what’s cool? What do we thinkthat’s cool out there? Things like
gaming and social media and loyaltyprograms are very exciting. A lot of payers are experimenting in this
area. We’re even seeing some VC
funding attracting in this area.
There’s some new companies out
there like San Francisco-basedMango Health that got $1.5 millionfunding for their medication
adherence solution, but what’s
particularly interesting is thefounders of the company are from
the gaming industry, so we’re
seeing an influx of folks fromgaming and media andentertainment looking at health asthe next cool place to investbecause they see such tremendousimpact.
And, you know,Lisa, I love that example of gaming
because it’s a great way to engage
a population of consumers andpatients who historically have been
really tough to reach and that’s
young men in that kind of 18 to 30-year-old age range that are oftenhealthy, but also have some high-risk behavior sometimes aroundhealth and wellness and gaming is just a natural fit, a great way to getthose folks involved in health andthinking about their lifestyle andways to stay healthy and active aslong as they possibly can and whatthis like says to me in general is thatthere are so many opportunitiesthrough mobility and mHealthapproaches for real innovation bypayers around business models andnew products that drive businessgrowth, opportunities that targetspecific populations and even newrevenue-generating products thatcould be in addition to health planbenefits, but services thatconsumers or others would pay for directly as value-added services.
Okay, let’s move onto the
next slide here. So mobility can betransformative to healthcare in manyways, across patients, acrossphysicians, payers and employees.So if we take patients, patients areengaging their own health andwellness through mobile. Everythingfrom learning and self-diagnosis totracking their health and accessinghealth records and lab results so
that it’s really helping them to getengaged and from a physicians’standpoint we’re seeing all sorts o
exciting new point-of-care tools.Some are very simple ranging fromcalculators for dosing, but we arealso seeing a lot of innovation fromcompanies like Air Strip Technology.
It’s where doctors can now receive
weigh-form data and other criticaldata from EMRs, bedside monitors
to monitor mom while she’s in labor 
or the future mom or the cardiac
patient. There’s also tools like
Calgary Scientific which istransforming radiology by deliveringiPhone images that can be used todiagnose stroke victims, for example, these three-dimensionalimages that enable collaborationand a zero footprint that are HIPAcompliant, make it much easier for physicians to work anywhere andsupport diagnosis. And then we have payers.Obviously one of the key areas thatpayers have been focused on isservice and administration...makingit easier to do business with them,availability of your ID card, beingable to check on your coverage, find
a doctor, but we’re also seeing a
Copyright © 2012 Accenture All rights reserved. Accenture, its logo, andHigh Performance Deliveredare trademarks of Accenture.
of focus now on care managementand disease management andleveraging the power of remotehealth monitoring to bring additionaldata to manage certain populations. And then last, but not least, we wantto really focus on employees, we
don’t want to leave that out. Lots of 
companies are mobile-enabling their 
workforces whether it’s sales force
enablement with tools that make iteasier to sell to large payers,improving transparency aroundprocesses, business intelligence, aswell as mobile enabling the backoffice in terms of HR finance andprocurement so lots of great ways tomobile enable the payer today.
You know, Lisa, thereare so many neat things happeningand something new virtually everyday in terms of a new app or a newservice, but I know that when youand I are working with clients, wealso do see that an awful lot of theseinitiatives are happening and maybeone part of the organization isfocused on beneficiaries and mobilityfor beneficiaries and another part of the organization is really focused oninnovation with mHealth directedmore at the physician network, and
more and more we’re advising
clients to really be sure they have anenterprise-wide view of everything
that’s going on, in part to support the
technology teams that are key to all
of this and so that we’re not driving
unnecessary technology costs andtechnology complexity. Thatenterprise-wide view and enterprise-wide strategy is, we say a criticalsuccess factor for all of this.
Yes, it’s a great point and
sitting in the mobility practice at Accenture we see a bit of the Wild,Wild West out there, everybody off doing their own thing andincreasingly companies are comingforward and saying hey, I want toset up a mobile center of excellence, I want to think througheverything from mobile device andapplication management, to securedevices and ensure I get the rightapps to internal employees as wellas how to do development of apps,should they use cross-platformtools, how should they set up for success. So lots of work to be done
in that area. I think we’re starting to
see progress across the healthcareindustry in adopting new types of standards and governance to reallyharness the power of the mobilechannel.
So let’s switch over to what wereally mean by mobile. There’s
mention dimensions to mobiletechnologies and you see four quadrants here on this next slide.The first in the upper left-handquadrant is around communication,things like web-based video andchat and text messaging alerts and
campaigns and I don’t know how
many of you realize this but SMS otext messaging has eight times the
response rate of email and that’s
from studies done by folks in theretail industry who are obviouslyvery focused on getting highresponse rates here. But textmessaging is oftentimes thought of 
as, oh, that’s being used in thedeveloping world, but that’s not just
the case for the developing world.
It’s really important here in North
 America and in the developing
world. It’s very, very effective
particularly among the youngdemographic. The program which
I’m sure you’re familiar with, “Textfor Babies,” is a free service, it’s
 very successful, has over 280,000
folks enrolled and it’s delivering
three texts per week about howmom should have a healthypregnancy or the mom-to-be so tospeak, and these types of tools are just very, very effective and costeffective as well.In the upper right-
hand side you’ll
see mobile web and many payershave adopted mobile web due to thebroad accessibility, ease of use as
well as it’s less costly to maintain,so we’ll see a lot of mobile websites
out there, but for those that want totake advantage of the rich featuresof the phone, more frequently folksare pursuing what we call nativemobile applications like for IOS and Android as well as hybrid appswhich is a combination, do that
they’re able to take advantage of 
things like the camera, the GPS, thebar code reader as well as supportthings like off-line engagement. Another benefit is the real estatethat you get on the phone or thetablet, which many payers findattractive. And then in the bottom right-hand
corner you see something called “M
M connected devices” or 
machine-to-machine and we thinkthis is really one of the most excitingareas for health because it involvesthings like sensors, monitoringdevices, the ability to collectinformation off the body, in thehome, off these devices and providereally rich information that can be
used to manage folks’ health and so
you see all sorts of applications outthere: MyGlucoHealth, med apps,Telcare, Health Buddy, Vitality-GlowCaps, lots and lots of innovation. Even a digestible pill,things like you see from Proteus Pill,

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