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relatii publice in context international

relatii publice in context international

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Published by Eveline

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Published by: Eveline on Feb 16, 2009
Copyright:Attribution Non-commercial

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04/16/2013

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\u015ecoala Na\u0163ional\u0103 de Studii Politice \u015fi Administrative
Facultatea de Comunicare\u015fi Rela\u0163ii Publice
Rela\u0163ii publice \u00een mediu interna\u0163ional
Curs universitar pentru \u00eenv\u0103\u0163\u0103m\u00e2ntul la distan\u0163\u0103
Titular de curs:
Lector univ. dr. Dorina Tudor
Anul universitar 2007-2008
2
Cuprins

Introducerep / 3
Capitolul 1. Definirea rela\u0163iilor publice interna\u0163ionale p / 5
Capitolul 2. Factorii care condi\u0163ioneaz\u0103 succesul rela\u0163iilor publice interna\u0163ionale p / 8
Capitolul 3. Impactul noilor media asupra rela\u0163iilor publice p / 21
Capitolul 4. Oportunit\u0103\u0163i\u015fi amenin\u0163\u0103ri \u00een rela\u0163iile publice interna\u0163ionale din SUA p / 37
Capitolul 5. Rela\u0163iile publice \u00een Europa p / 44
Capitolul 6. Rela\u0163iile publice \u00een Asia p / 64
Capitolul 7. Rela\u0163iile publice \u00eentre teorie\u015fi practic\u0103 p / 84
\u00cen loc de \u00eencheiere \u2013 Care este viitorul rela\u0163iilor publice interna\u0163ionale? p / 98

Bibliografie general\u0103 p / 103
Anexa 1. Institute\u015fi asocia\u0163ii profesionale p / 105
3
Introducere

Rela\u0163iile publice interna\u0163ionale au devenit un \u201esubiect foarte fierbinte\u201d \u00een ultimii 10 ani, bucur\u00e2ndu-se de o aten\u0163ie din ce \u00een ce mai mare din partea speciali\u015ftilor de pretutindeni. \u00cencerc\u0103rile de definire\u015fi de captare a \u00eentregii complexit\u0103\u0163i a domeniului \u00een doar c\u00e2teva fraze sunt deja foarte numeroase, iar num\u0103rul lor cre\u015fte de la an la an. De fapt, domeniul rela\u0163iilor publice ca \u00eentreg s-a bucurat de multiple abord\u0103ri\u015fi \u00eencerc\u0103ri de definire de-a lungul timpului.

Dificultatea de a defini rela\u0163iile publice a fost surprins\u0103 \u00eenc\u0103 din 1945 de Rex Harlow, pre\u015fedinte la acea vreme al American Council of Public Relations, care afirma: \u201eToat\u0103 lumea vorbe\u015fte despre rela\u0163ii publice, dar se pare c\u0103 foarte pu\u0163ini cunosc semnifica\u0163ia acestui termen\u201d. Tot el este cel care a \u00eencercat formularea unei megadefini\u0163ii a rela\u0163iilor publice. O astfel de megadefini\u0163ie nu a fost \u00eenc\u0103 formulat\u0103 pentru rela\u0163iile publice interna\u0163ionale, \u00eens\u0103 tentative de a surprinde esen\u0163a acestui domeniu, asem\u0103n\u0103rile

\u015fi deosebirile dintre ele \u015fi alte activit\u0103\u0163i au existat mereu.

Cursul \u201eRela\u0163ii publice \u00een mediu interna\u0163ional\u201d din acest an \u00ee\u015fi propun s\u0103 ajute la clarificarea unor aspecte controversate, la \u00een\u0163elegerea liniei fine de demarca\u0163ie \u00eentre tehnicile de rela\u0163ii publice interna\u0163ionale\u015fi tehnicile de manipulare sau propagandistice,

\u015fi la con\u015ftientizarea rolului important pe care rela\u0163iile publice interna\u0163ionale le joac\u0103\u00een

societatea contemporan\u0103. Astfel, pentru \u00eenceput, studen\u0163ii vor putea s\u0103 se familiarizeze cu o serie de defini\u0163ii, caracteristici\u015fi concepte de baz\u0103 ale domeniului. De asemenea, studen\u0163ii vor mai putea studia rolul media\u015fi al culturii ca factori cu rol decisiv \u00een succesul activit\u0103\u0163ilor de rela\u0163ii publice interna\u0163ionale, precum\u015fi problemele lingvistice care apar inerent \u00een activit\u0103\u0163ile specifice. Pe l\u00e2ng\u0103 factorii care au favorizat dezvoltarea acestui domeniu, vor fi prezentate activit\u0103\u0163ile pe care le pot desf\u0103\u015fura speciali\u015ftii \u00een rela\u0163ii publice interna\u0163ionale, precum\u015fi oportunit\u0103\u0163ile\u015fi amenin\u0163\u0103rile care apar frecvent \u00een aceste activit\u0103\u0163i.

Pentru o mai bun\u0103 \u00een\u0163elegere\u015fi aprofundare a no\u0163iunilor de specialitate, cursul va cuprinde capitole separate \u00een care vor fi abordate pe larg aspecte ale rela\u0163iilor publice din Europa (studiu de caz - Polonia), Asia (studiu de caz - China)\u015fi SUA (studiu de caz \u2013 r\u0103zboiul din Irak).

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