TV, TV and TV

Its like that only

Storyboard

Ad Film

TV Commercial
Kinds of commercial which are found to be above avg. in their ability to change peoples brand preference Humour : Director Special, Chlormint, Happy Dent, Steel Grip Slice of Life: Saffola Gold, Netway Testimonials : Colgate Toothpaste , BP Mobil Demonstration : Rin

Problem Solution : Iodex Power, Livosin, DCold Total

Special Effects : Reid & Taylor, Samsung

Larger than Life : Airtel Emotion : J. Hampstead, Asian Paints, Dhara, Maruti Versa Spokesperson : Peter England Analogy : Kotex Active, Krack Cream, Sonic Batt. Storyline : Hutch Dramatize : Amul Bodywarmer, Mak 1,2,3 Jingles : Bacardi Blast, Domino Pizza Celebrity : Karizma, Lays

Animated Ads : Hutch

Subtle : M-Seal, M-Seal 1

Few good tactics

Audience tend to remember commercial instead of brandname. So show, spell the brandname in the commmercial Bharat Petroleum, Platina Commercials which end by showing the package are more effective in changing the brand preference brand preference Kiwi Shoe Polish Food in motion : More appetizing you make it look, the more you sell Good Day

It is a good thing to use close-ups when your product is the hero of the commercial Parachute Sampoorna, Ceat Tyres

If you grab the attention in the first frame with a visual surprise, you stand a better chance of holding your viewers Bajaj Discover
When you have nothing to say sing it Gagan Vanaspati It is more difficult to hold your audience if you use voiceover. Its better to have actors talk on camera Optra, Margo Create some symbols of the product performing its job - Maxo Machar, Spinz talc, Good Night Mat Supers: It pays to reinforce by writing the same thing as the voice over. Just writing also helps Tata Sumo, Malaysia Everything is possible in TV, the only limit is your imagination - Citroen

Avoid Visual Banality Nokia, Close Up

Tell big story by short shots - Kodak Camera, Maruti Omni Show the product in use

Comprehension should be quick and crystal clear Skoda Octavia, Malaysia

Make big noise Smirnoff

Ways to show variety and variants Lays, LML Freedom

Say it differently Pepsi, Ponds Cold cream Sound effects such as sausages sizzling in a fry pan can make a positive difference SE1, SE2, SE3, SE4, SE5