1.The strategic opportunity is:
the “virgin” flexible smartphone
market with 30% lower cost than the ordinary smartphone market,with a 9 months time advantage for samsung compared to thecompetitors who are planning to launch their products in the Q2 of 2014.
Category, still a “virgin”
3.The strategic alternatives are :
Create a flexible screensmartphone only in the high end segment or Create a flexiblescreen smartphone in all segments.
Use an exclusivedistribution channel or sell the product through all existingchannels.
Charge High Prices or Charge Normal Prices.
4.The recommendations are :
Create a flexible screen smartphone only in the high endsegment.
Use an exclusive distribution channel.
ChargeHigh Prices/ Skim pricing strategy.