Frozen Food –SymphonyIRI Pulse Q3 2012
In the Radar
Economic figures influencing consumer behavior
In response to the tough economic climate, Europeanconsumers tend to favour basic categories when seeking“value for money” . Consumers are eating out less andseeking a ‘dine in’ experience therefore as well as value formoney, pleasure and innovation are still an important factor.This providing a great opportunity for National brands toleverage: innovation and promotion.
Séverine MalmejeanUnit Director France, SymphonyIRI Group
Source Eurostats, October 2012
Population in MillionsUnemployment (%)Average 12 MonthsInflation RateGDP in Millions (€)January2011January2012Dec.2011Average2012Dec.2011Average20122011(Estimate)2012(Estimate)