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Beyond the Big 3: 5 Killer Strategies for Dominating Linkedin and Pinterest

Beyond the Big 3: 5 Killer Strategies for Dominating Linkedin and Pinterest

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Published by Mike Lewis
Beyond the Big 3: 5 Killer Strategies for Dominating Linkedin and Pinterest
Beyond the Big 3: 5 Killer Strategies for Dominating Linkedin and Pinterest

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Published by: Mike Lewis on Feb 06, 2013
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12/22/2013

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Beyond the Big 3
5 Killer Strategies to Dominate LinkedIn and Pinterest
1
 
Beyond the Big 3:5 Killer Strategies to DominateLinkedIn and Pinterest
JUNE 2012
STRATEGIES
KILLER
LEAD GENSOCIAL REACHINFLUENCERSENGAGEMENTMETRICS
FOLLOW UP
 
2
IntroductionStrategy One: Increase Social ReachStrategy Two: Increase Content Engagement
Strategy Three: Identify and Engage Inuencers
ConclusionAdditional ResourcesAbout Awareness Inc.
34710161617
Strategy Four: Increase Lead Generation
12
Strategy Five: Apply Analytics to Know What Works
15
Beyond the Big 3
5 Killer Strategies to Dominate LinkedIn and Pinterest
 
Beyond the Big 3
5 Killer Strategies to Dominate LinkedIn and Pinterest
3
LinkedIn and Pinterest have joined the top social media ranks,alongside Facebook, Twitter, and YouTube (the Big 3), aseffective marketing tools offering brands creative opportunities
to connect with customers and prospects. We’ve previously
apply these same strategies to LinkedIn and Pinterest.LinkedIn boasts 147 million users and Pinterest recently hit10 million unique active users, as reported in January 2012.Brands that effectively use LinkedIn and Pinterest have
experienced
,
, and
ultimately, increased sales. How does a brand effectively use
these networks for business traction? In this paper, we sharekiller strategies that brands can use to increase their social
presence, create quality engagement through content, and
measure their marketing successes on LinkedIn and Pinterest.
We’ll bring each strategy to life using real-world examples ofbrands successfully executing each. Specic tips and importanttactics for each strategy will be shared to shape your company’s
success with these platforms.
INTRODUCTION
Increase social reach oneach platformBoost fan engagement
with quality contentEngage inuencers, both
internal and external to abrandIncrease lead generation
Analyze efforts andadapt your social
marketing approachesbased on meaningfulinsights gained from
social media analytics
In Beyond the Big 3: FiveKiller Strategies to DominateLinkedIn and Pinterest, wewill cover how to use theseplatforms to:
 
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MILLION
USERS
TEN
MILLION
ACTIVE
USERS IN
LESS THAN
ONE YEAR!

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