Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword or section
Like this
1Activity

Table Of Contents

1.1.4.Importance of Consumer Behavior
1.1.5.Model of Consumer Behavior
1.1.6.1.Psychological Factors
1.1.6.2.Personal Factors
1.1.6.3.Cultural Factors
1.1.6.4.Social Factors
1.1.7.Buying Motives of Consumers
1.1.8.Buying role of Consumers
1.1.9.Consumers Decision Making Process / Buying Process
1.1.10.Subcultures Buying Habits of Consumers/Levels of Consumer Decision-Making
1.1.11.Consumer Behavior and Marketing Strategy
1.2.1.Meaning and Definition of Market Segmentation
1.2.2.Levels of Market Segmentation
1.2.3.1.Geographic Segmentation
1.2.3.2.Demographic Segmentation
1.2.3.3.Psychographic Segmentation
1.2.3.4.Behavioral Segmentation
1.2.4.1.Market Segmentation Procedure/ How to Segment the Market
1.2.4.2.Factors Influencing Segmentation
1.2.4.3.Benefits of Market Segmentation
1.2.4.4.Limitations of Market Segmentation
1.3.1.Meaning and Definition of Learning
1.3.2.Nature of Learning
1.3.3.1.Learned Behavior
1.3.3.2.Types of Learned Behavior
1.3.4.Characteristics of Learning
1.3.5.Elements of Learning
1.3.6.Conditions Relevant to High and Low Involvement Strategies
1.3.7.Types of Learning
1.3.8.Measures of Consumer Learning
1.3.9.Brand Equity
1.3.10.1.Features of Brand Loyalty
1.3.10.2.Importance of Brand Loyalty
1.3.10.3.Levels of Brand Loyalty
1.3.10.4.Building Brand Loyalty
1.3.10.5.Need for Loyal Customers
1.3.10.6.Process for Reaching Loyal Customers
1.3.10.7.Influence of brand loyalty on Consumer Behavior
1.3.11.Issues in Brand Loyalty
1.3.12.1.Meaning and Definition of Brand Equity
1.3.12.2.Conceptualizing Brand Equity
1.3.12.3.Value Creation by Brand Equity
1.3.12.4.Keller’s Approach of Brand Equity
1.3.12.5.Aaker’s Approach of Brand Equity 1.3.12.6.Brand Knowledge
1.3.12.7.Aaker’s Approach of Brand Equity
1.3.12.8.Aaker’s Guidelines for Building Strong Brands
1.3.12.9.Relative Superiority Approach of Brand Equity
1.3.12.10.Brand Report Card
1.3.12.11.Drivers of Brand Equity
1.3.12.12.Sources of Brand Equity
1.3.13.Brand Leverage
1.3.14.Means of Leveraging Brand Equity
1.4.1.Meaning and Definition of Perception
1.4.2.Features of Perception
1.4.3.Components of Perception
1.4.4.Elements of Perception
1.4.5.Factors Influencing Perception
1.4.6.1.Perceptual Inputs and Perceptual Mechanism
1.4.6.2.1.1. Internal or Personal Factors in Perceptual Selection
1.4.6.2.1.2. External Factors in Perceptual Selection
1.4.6.3.Perceptual Organisation
1.4.6.4.1.1. Factors Affecting Perceptual Interpretation
1.4.7.Perception and Marketing Strategy
1.4.8.Perception Process and Buying behavior
1.4.9.1.Product Positioning
1.4.9.2.Product Re-Positioning
1.4.9.3.Positioning of Services
1.4.9.4.Perceived Price/Price Image
1.4.9.5.Perceived Quality
1.4.9.6.Price/Quality Relationship
1.4.9.7.Retail Store Image
1.4.9.8.Manufacturers’ Image
1.4.9.9.1.Types of Perceived Risk
1.4.9.9.2.Risk Reduction Strategies
1.4.9.9.3.Variation of Perception of Risk
1.4.9.9.4.How Consumers’ Handle Risk/Dealing with Perceived Risk
0 of .
Results for:
No results containing your search query
P. 1
marketing

marketing

Ratings: (0)|Views: 90|Likes:
Published by pod_1981
marketing management
marketing management

More info:

Published by: pod_1981 on Feb 06, 2013
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less

02/06/2013

pdf

text

original

You're Reading a Free Preview
Pages 5 to 36 are not shown in this preview.
You're Reading a Free Preview
Pages 41 to 88 are not shown in this preview.

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->