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Table Of Contents

1.1.4.Importance of Consumer Behavior
1.1.5.Model of Consumer Behavior Factors Factors Factors Factors
1.1.7.Buying Motives of Consumers
1.1.8.Buying role of Consumers
1.1.9.Consumers Decision Making Process / Buying Process
1.1.10.Subcultures Buying Habits of Consumers/Levels of Consumer Decision-Making
1.1.11.Consumer Behavior and Marketing Strategy
1.2.1.Meaning and Definition of Market Segmentation
1.2.2.Levels of Market Segmentation Segmentation Segmentation Segmentation Segmentation Segmentation Procedure/ How to Segment the Market Influencing Segmentation of Market Segmentation of Market Segmentation
1.3.1.Meaning and Definition of Learning
1.3.2.Nature of Learning Behavior of Learned Behavior
1.3.4.Characteristics of Learning
1.3.5.Elements of Learning
1.3.6.Conditions Relevant to High and Low Involvement Strategies
1.3.7.Types of Learning
1.3.8.Measures of Consumer Learning
1.3.9.Brand Equity of Brand Loyalty of Brand Loyalty of Brand Loyalty Brand Loyalty for Loyal Customers for Reaching Loyal Customers of brand loyalty on Consumer Behavior
1.3.11.Issues in Brand Loyalty and Definition of Brand Equity Brand Equity Creation by Brand Equity’s Approach of Brand Equity’s Approach of Brand Equity Knowledge’s Approach of Brand Equity’s Guidelines for Building Strong Brands Superiority Approach of Brand Equity Report Card of Brand Equity of Brand Equity
1.3.13.Brand Leverage
1.3.14.Means of Leveraging Brand Equity
1.4.1.Meaning and Definition of Perception
1.4.2.Features of Perception
1.4.3.Components of Perception
1.4.4.Elements of Perception
1.4.5.Factors Influencing Perception Inputs and Perceptual Mechanism Internal or Personal Factors in Perceptual Selection External Factors in Perceptual Selection Organisation Factors Affecting Perceptual Interpretation
1.4.7.Perception and Marketing Strategy
1.4.8.Perception Process and Buying behavior Positioning Re-Positioning of Services Price/Price Image Quality Relationship Store Image’ Image of Perceived Risk Reduction Strategies of Perception of Risk Consumers’ Handle Risk/Dealing with Perceived Risk
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Published by pod_1981
marketing management
marketing management

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Published by: pod_1981 on Feb 06, 2013
Copyright:Attribution Non-commercial


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