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Roper Email Privacy Study

Roper Email Privacy Study

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Published by Stefan Weitz
Results from the Feb1-4 poll from Roper on Email privacy.
Results from the Feb1-4 poll from Roper on Email privacy.

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Published by: Stefan Weitz on Feb 06, 2013
Copyright:Attribution Non-commercial


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Microsoft Survey
Field dates: February 1 to 4, 2013N = 1,006 Total RespondentsN= 846 Internet Users (defined as regularly, occasionally or rarely use Internet)N=797 Email Users (defined as regularly, occasionally or rarely user email)
* = below .5%
Next,1.How often, if ever, do you use the Internet?
Total(n=1,006)%Internet Users(n=846)%Email Users(n=797)%
Use Internet
84100100Regularly 627479Occasionally141615Rarely896Never16--Dont know (DO NOT READ)*--
2.How often, if ever, do you use email?
Base: Use InternetInternet Users(n=846)%Email Users(n=797)%
Use Email
93100Regularly 6469Occasionally2021Rarely1010Never7-Dont know (DO NOT READ)*- ASK ALL RESPONDENTS
3.As far as you know,
do any major email service providers currently scan the content of personal emailsin order to help target the online advertisements they show to people?
Total(n=1,006)%Internet Users(n=846)%Email Users(n=797)% Yes303435No524746Don’t know (DO NOTREAD)181919
4.If you found out that your email service provider was scanning the content of your personal emails inorder to target online advertisements to you, would you strongly approve, approve, disapprove orstrongly disapprove?
Total(n=1,006)%Internet Users(n=846)%Email Users(n=797)%
Total approve
91010Strongly approve111 Approve889
Total Disapprove
888989Disapprove363535Stronglydisapprove525453Dont know 312
ould you strongly agree, agree, disagree or strongly disagree
that your email sometimes contains privatecontent that you would prefer not be scanned by your e-mail service provider?Total(n=1,006)%Internet Users(n=846)%Email Users(n=797)%
Total Agree
667476Strongly Agree404546 Agree262930
Total Disagree
302423Disagree191515Strongly Disagree1198Don’t know (DO NOTREAD)411
6.In general, do you feel that e-mail service providers scanning the content of your personal emails inorder to target
online advertisements to you is an invasion of your privacy, or not?
Total(n=1,006)%Internet Users(n=846)%Email Users(n=797)% Yes838687No141312Don’t know (DO NOTREAD)311
7.In general, do you believe that
email service providers should be allowed to scan the content of personalemails
in order to target
online advertisements to people, or is that a practice that should not beallowed
?Total(n=1,006)%Internet Users(n=846)%Email Users(n=797)% Yes -- allowed899No not allowed899090Dont know (DO NOT 311

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