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Google's Mobile Mandate: How Marketers Can Prepare for AdWords Enhanced Campaigns

Google's Mobile Mandate: How Marketers Can Prepare for AdWords Enhanced Campaigns

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Published by 360i
Google has announced an update to its advertising model that will formally usher all of its advertisers into the mobile era. While sophisticated marketers have been optimizing their campaigns for mobile devices for quite some time, the engine’s new Enhanced Campaigns will bring mobile to the masses in a way that is simple and streamlined for advertisers operating at all degrees of complexity. Advertisers who have positioned themselves ahead of the pack – those having already established and tested mobile strategies for bidding and optimization – will find challenges and roadblocks in the short term, but will soon identify new approaches for meeting their goals.
Google has announced an update to its advertising model that will formally usher all of its advertisers into the mobile era. While sophisticated marketers have been optimizing their campaigns for mobile devices for quite some time, the engine’s new Enhanced Campaigns will bring mobile to the masses in a way that is simple and streamlined for advertisers operating at all degrees of complexity. Advertisers who have positioned themselves ahead of the pack – those having already established and tested mobile strategies for bidding and optimization – will find challenges and roadblocks in the short term, but will soon identify new approaches for meeting their goals.

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Categories:Types, Business/Law
Published by: 360i on Feb 06, 2013
Copyright:Attribution Non-commercial

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02/11/2013

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