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Invesdor enters the Swedish market

Invesdor enters the Swedish market

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Published by Crowdsourcing.org

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Published by: Crowdsourcing.org on Feb 07, 2013
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02/07/2013

 
7.2.2013
FinnishcrowdfundingserviceInvesdorenterstheSwedishmarketInvesdor,thefirstopenequity-basedcrowdfundingplatforminNorthernEurope,haslauncheditsservicetodayinSweden.TwopromisingSwedishcompaniesarenowlookingforgrowthcapitaltoexpandtheirbusinessviaInvesdor.
Equity-basedcrowdfunding,orcrowd-sourcedcapital,allowsindividualpeopletopooltheirmoneytogetherinordertosupporteffortsinitiatedbygrowthcompanies.Equity-basedcrowdfundingisagreatwaytoraisecapitalbutalsotoexecuteaneffectivemarketingcampaignforgrowthcompanies.
CrowdfundingforSwedishservicetechnologyinnovations
CiboAppisaninnovativerestaurantmanagementproduct,whichbringsrestaurantstothedigitalage.ThecompanyoriginatesfromMalmöandoperatesalreadyinChinaandIndia.CEOFaridoonQazicomments:“Wehavecreatedthefirstintegratedcloudandwirelessvenueplatformwithoperations,sales,marketing,POSsystemandmorefeaturesforthefoodandbeveragemarketglobally.NowwithInvesdor,wechallengetheSwedishpublictosupportSwedishentrepreneurship.”SenseMdevelopedwirelesssensingtoolstomonitorParkinson’sdiseasepatientswithKarolinskaSjukhusetlastyear.Usingthesamewirelesssensortechnology,SenseM’sapplicationsrangefrompasscardstogaming.“Weseegreatopportunitiesindevelopingintelligentmedicalandmobilesolutionsforpeopleinmotion,”saysCEOStanleyWissmar.
CrowdfundingisgrowingfastinFinland
Sofar123,000euroshasbeeninvestedviatheInvesdorserviceinFinlandsinceMay2012.“Thereceptionhasbeenverypositive.Bothentrepreneursandindividualinvestorssaythatthisisreallyanalternativefundingservicethatwasneededtocomplementtraditionalchannels.WeareexcitedabouttheopportunitytobringourservicesalsotoSwedishgrowthcompaniesastherehasbeenheavydemandforit,”commentsLasseMäkelä.
HowcrowdfundinginvestmentsworkforSwedishcompanies
“DuetotheSwedishlegalsystem,thecrowdfundingprocessforSwedishcompaniesgoeslikethis:Privatecompanies(privateAB)cannotshowtheirpitchesopenlytothepublic.Therefore,theSwedishpitchesareonlyvisibletoregisteredusersoftheInvesdorservice.AsyoufollowtheregistrationprocessontheInvesdorwebsiteandacceptourtermsofuse,youcanviewSwedishpitchessamewayyounowseetheearlierpitchesonoursite,”LasseMäkeläexplainsthecrowdfundingprocess.

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