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06/01/05
2006MY
Vehicle Line:MUSTANG
Marketing Strategy and Mix Recommendations
Marketing Strategy Key Points:
•
2006 Mustang continues to build upon the all new, from-the-ground-up 2005 Mustang
•
V6 buyers continue to get an exciting offering with the V6 Exterior Sport Appearance Package. Thispackage, aimed straight at image seekers, includes a rear spoiler and lower body performance tape stripewith Mustang logo. New for 2006, a Tape Stripe Delete option is available on this package
•
V6 buyers now get a V6 Pony Package, that includes a unique Pony grille with chrome bezel and fog lamps,rear spoiler, 17" painted cast aluminum wheel with bright machined rim, Z-branded A/S tires and unique tri-bar Pony center cap, Pony front fender badges, Anti-Lock Braking System (ABS) with Traction Control, Ponylower door tape stripe, available in black, white or pearl gold and carpeted front floor mats with uniquebrushed chrome "MUSTANG" badge in all 2006MY interior colors. A Tape Stripe Delete option is alsoavailable
•
Two new 18" Polished Aluminum Wheels (64E and 64W) are now available on GT (Late Availability for 64W)
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All new colors, Tungsten Grey Clearcoat Metallic and Vista Blue Clearcoat Metallic replace Mineral GreyMetallic and Sonic Blue Metallic
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For those customers interested in dressing up the interior of their Mustang, the Interior Upgrade, Interior Sport Appearance and Interior Color Accent Packages are available
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V6 Deluxe receives an upgraded 16" painted aluminum wheel with bright machined face
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Mustang also continues to offer audio options that place Mustang at the forefront of technology andperformance. These include:
Shaker 500 Audio System (912) offered on Deluxe and Premium configurations
Shaker 1000 Audio System (918) offered on Deluxe and Premium configurations
•
Optional driver and passenger seat side-mounted air bags provide side impact head protection and rollover protection
Recommended Mix:
Series Retail Mix
V6 Mustang Coupe "Standard" 5%V6 Mustang Coupe "Deluxe" 30%V6 Mustang Coupe "Premium" 10%Mustang GT Coupe "Deluxe" 8%Mustang GT Coupe "Premium" 12%V6 Mustang Convertible "Standard" 1%V6 Mustang Convertible "Deluxe" 7%V6 Mustang Convertible "Premium" 9%Mustang GT Convertible "Deluxe" 8%Mustang GT Convertible "Premium" 10%
Key Options Rates:
Anti-Lock Brakes w/Traction Control on V6 (552) 35%Side Air Bags (43A) 30%V6 Exterior Sport Appearance Pkg. (54V) 30%V6 Pony Pkg. (54P) 20%Convertible Soft Boot (59B) 35%Interior Color Accent Pkg. (68R) 10%Interior Upgrade Pkg. (18G) 75%Interior Sport Appearance Pkg. (18R) 20%Shaker 500 Audio System option on Deluxe arrays (912) 15%Shaker 1000 Audio System (918) 20%
NOTE: Rates above represent full model year projections for both Coupe and Convertible. Please see your individual2006MY Regional Recommended Mix on the Mustang Brand Exchange at
www.FMCdealer.com
.
06/01/05
2006 MUSTANG
MAJOR PRODUCT CHANGES
Product Changes and Features Availability
Features, options and package content subject to change. Please check www.fmcdealer.com or Dealer eStore for the most current information.
= New for this model year.- 1 - Ford Division
OVERVIEW
The 2006 Mustang features interior appearance and package upgrades designed to maintain its leadership in the Sports Car segment.
MODEL/SERIES/AVAILABILITY
•
Mustang expands its offering in 2006 by offering aStandard array on V6 Coupe and Convertible. Now 10arrays for Mustang deliver content and value (V6Standard, V6 Deluxe, V6 Premium, GT Deluxe, GTPremium)
EXTERIOR CHANGES
•
Two new 18" Polished Aluminum Wheels (64E and64W) are now available on GT (Late Availability on64W)
•
New Colors Added:
—
Vista Blue Clearcoat Metallic (G9)
—
Tungsten Grey Clearcoat Metallic (T8)
NEW PACKAGE CHANGES
V6 Pony Package:
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Unique Pony grille with chrome bezel and fog lamps
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Rear spoiler
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17" paint cast aluminum wheel with bright machined rim,Z-branded all-season tires and unique tri-bar Ponycenter caps
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Pony front fender badges
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Lower door tape stripe available in black, white or pearlgold
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Carpeted front floor mats with unique brushed chrome"MUSTANG" badge in 2006MY interior colors
•
Anti-Lock Braking System (ABS) w/Traction Control
2006 MUSTANG COUPE ORDER COMBINATIONS
V6 Coupe Standard 4.0L 2V V6, 5-Speed Manual
Body Code: T80
Order Code: 010A
V6 Coupe Deluxe 4.0L 2V V6, 5-Speed Manual
Body Code: T80
Order Code: 110A
V6 Coupe Premium 4.0L 2V V6, 5-Speed Manual
Body Code: T80
Order Code: 120A
GT Coupe Deluxe 4.6L 3V V8, 5-Speed Manual
Body Code: T82
Order Code: 130A
GT Coupe Premium 4.6L 3V V8, 5-Speed Manual
Body Code: T82
Order Code: 140A
2006 MUSTANG CONVERTIBLE ORDERCOMBINATIONS
V6 Convertible Standard 4.0L 2V V6, 5-Speed Manual
Body Code: T84
Order Code: 050A
V6 Convertible Deluxe 4.0L 2V V6, 5-Speed Manual
Body Code: T84
Order Code: 150A
V6 Convertible Premium 4.0L 2V V6, 5-Speed Manual
Body Code: T84
Order Code: 160A
GT Convertible Deluxe 4.6L 3V V8, 5-Speed Manual
Body Code: T85
Order Code: 170A
GT Convertible Premium 4.6L 3V V8, 5-Speed Manual
Body Code: T85
Order Code: 180A
06/01/05
2006 MUSTANG
MAJOR PRODUCT SUMMARY
Product Changes and Features Availability
Features, options and package content subject to change. Please check www.fmcdealer.com or Dealer eStore for the most current information.
= New for this model year.- 2 - Ford Division
The 2006 Mustang features five well-equipped arrays, providing your Mustang customers with both key appearance and performance-oriented content.
The following equipment is standard as indicated. Each series includes the standard equipment of the previous series, except where additions/exceptionsare noted:
Mustang V6 Standard Mustang V6 Deluxe Mustang V6 Premium Mustang GT Deluxe Mustang GT Premium
Powertrain/Functional
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Brakes – power vented 4-wheel disc
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Engine – 4.0L SOHC V6
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Rear window defroster
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Remote keyless entry
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Speed control – steeringwheel-mounted
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Transmission – 5-speedmanualExterior
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Exhaust – stainless steelsingle
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Headlamps – complexreflector halogen w/integralpark/turn lamps
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Mirrors – dual power side-mounted
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Spare wheel/tire – mini
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Tires – P215/65R16 A/S
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Wheels – 16" steelInterior
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Air conditioning – manual
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Audio – premium AM/FMstereo w/single CD & clock
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Console – center w/fullarmrest & storage
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Cupholders (2)
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Lamps – center-mounteddome (Coupe only)
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Lighted bezel (Convertibleonly)
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Footrest – driver
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Floor mats – front, color keyed w/driver retentionhook
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Instrument cluster – chromeaccent four-gaugeinstrument cluster & air registers
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Map pockets – front door
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Power points (2)
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Seats – Cloth buckets w/50/50split-fold rear (Coupeonly) – Manual 4-way adjustabledriver w/height adjust – Manual 2-way adjustablepassenger
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Steering wheel – tilt w/speedcontrol
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Window/door locks – power Safety/Security
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Air bags – 2
nd
generationfront driver & passenger
•
Illuminated entry
•
LATCH (Lower Anchors andTethers for CHildren) systemin rear outboard seats
•
SecuriLock® Passive Anti-Theft System
All Standard content, plus:
Exterior
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Wheels – 16" paintedaluminum w/bright machinedface
All V6 Deluxe content, plus:
Exterior
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Wheels – 16" paintedaluminum w/bright machinedface w/chrome spinner Interior
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Audio – Shaker 500 AudioSystem (AM/FM stereow/CDx6, 8-speakers & MP3)
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Seats – Seats – 6-way power adjustable driver w/2-wayadjustable head restraint& power lumbar Powertrain/Functional
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Brakes – Anti-Lock BrakingSystem (ABS) w/TractionControl – Power vented 4-wheeldisc
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Engine – 4.6L 3V V8 engine
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Rear window defroster
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Remote keyless entry
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Transmission – 5-speedmanualExterior
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Exhaust – stainless steeldual
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Front fog lamps – in grille
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Headlamps – complexreflector halogen w/integralpark/turn lamps
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Mirrors – dual power side-mounted
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Spare tire/wheel – mini
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Spoiler – rear
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Tires – P235/55ZR17performance A/S
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Wheels – 17" premiumpainted cast aluminumInterior
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Air conditioning – manual
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Audio – premium AM/FMstereo w/single CD & clock
•
Console – center w/fullarmrest & storage
•
Cupholders (2)
•
Floor mats – front, color keyed w/driver retentionhook
•
Instrument cluster – chromeaccent four-gaugeinstrument cluster & air registers
•
Lamps – center-mounteddome (Coupe only)
•
Lighted bezel (Convertibleonly)
•
Map pockets – front door
•
Power points (2)
•
Seats – Cloth buckets w/50/50 split-fold rear (Coupe only) – Manual 6-way power adjustable driver w/2-wayadjustable head restraint& power lumbar – Manual 2-way adjustablepassenger
•
Steering wheel – tilt w/speedcontrol
•
Window/door locks – power Safety/Security
•
Air bags – 2
nd
generationfront driver & passenger
•
Illuminated entry
•
LATCH (Lower Anchors andTethers for CHildren) systemin rear outboard seats
•
SecuriLock® Passive Anti-Theft System
All GT Deluxe content, plus:
Interior
•
Audio – Shaker 500 AudioSystem (AM/FM stereow/CDx6, 8-speakers & MP3)
•
Seats – leather sportbucketsPlease see Standard Equipment page for more details.
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