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    Curation Nation: How to Win in a World Where Consumers are Creators
    Curation Nation: How to Win in a World Where Consumers are Creators
    Curation Nation: How to Win in a World Where Consumers are Creators
    Ebook280 pages5 hours

    Curation Nation: How to Win in a World Where Consumers are Creators

    By Steven Rosenbaum

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    About this ebook

    Business Leaders Are Buzzing About Curation Nation

    “An indispensible guide to the brave new media world.”
    —Arianna Huffington, editor in chief, the Huffington Post

    “Gives me hope for the future of the Information Age. Rosenbaum argues for the growing importance of people—creative, smart, hip—who can spot trends, find patterns, and make meaning out of the flood of data that threatens to overwhelm us.”
    —Daniel H. Pink, New York Times bestselling author of Drive

    “A testament to the strategic mind of a genius and a road map for developing engaging consumer experiences by curating content around your brand.”
    —Bonin Bough, Global Director, Digital and Social Media, PepsiCo

    “Perfectly on-trend—an insightful guide to the future. So entertaining you won’t put it down.”
    —Chris Meyer, author of Blur

    “Read this book. Embrace curation, and you’ll be ready to ‘crush it’ with focus and passion in the noisy new world of massive data overload.”
    —Gary Vaynerchuk, New York Times bestselling author of Crush It

    “Provides a wealth of real-world examples of how businesses can use the Web to give their customers a valuable curated experience.”
    —Tony Hsieh, CEO, Zappos.com, and New York Times bestselling author of Delivering Happiness

    “Our best hope for sorting the good from the mediocre in our increasingly overwhelming media landscape.”
    —Clay Shirky, author of Cognitive Surplus and Here Comes Everybody

    About the Book:

    Let’s face it, we’re drowning in data. Our inboxes are flooded with spam, we have too many “friends” on Facebook, and our Twitter accounts have become downright unmanageable. Creating content is easy; finding what matters is hard.

    Fortunately, there is a new magic that makes the Web work. It’s called curation, and it enables people to sort through the digital excess and find what’s relevant.

    In Curation Nation, Steven Rosenbaum reveals why brands, publishers, and content entrepreneurs must embrace aggregation and curation to grow an existing business or launch a new one. In fact, he asserts that curation is the only way to be competitive in the future.

    Overwhelmed by too much content, people are hungry for an experience that both takes advantage of the Web’s breadth and depth and provides a measure of human sorting and filtering that search engines simply can’t achieve. In these shifting sands lies an extraordinary business opportunity: you can become a trusted source of value in an otherwise meaningless chaos of digital noise.

    In Curation Nation, Rosenbaum “curates the curators” by gathering together priceless insight and advice from the top thinkers in media, advertising, publishing, commerce, and Web technologies. This groundbreaking book levels the playing field, giving your business equal access to the content abundance presently driving consumer adoption of the Web.

    As the sheer volume of digital information in the world increases, the demand for quality and context becomes more urgent. Curation will soon be a part of your business and your digital world. Understand it now, join in early, and reap the many benefits Curation Nation has to offer.

    Learn more at CurationNation.org.

    LanguageEnglish
    PublisherMcGraw-Hill Education
    Release dateMar 12, 2011
    ISBN9780071762335
    Curation Nation: How to Win in a World Where Consumers are Creators

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    • 5/5
      I love the pursuit of knowledge and yet recognize the challenge of making sense of the avalanche of data that overcomes us each day burying us in the relevant and irrelevant. Some technological tools help us sort and aggregate data but ultimately the greatest value comes through wise curation of data.

      Like reviewers who help us appreciate, discover, or avoid books, restaurants, and movies, adept curators help us make wise choices with limited time and resources to focus on information with high-value return. Curators who are focused on their own financial gain or shilling for a particular point-of-view will face a narrow audience or complete rejection. Good curators provide what we need, introduce us to obscure information, reveal developing issues or technology before it is mainstream, and make sense of the flood of information.

      This is an excellent book on rise of data curation on the Internet and addresses content sharing issues and debates. The book also explores the challenges of how curation can or should look and where it is going. This is especially important for those developing an Internet channel.

      "The future of search is verbs" - Bill Gates (Curation Nation, p. 220). People search because they want to act! Curation provides information to help them act.
    • 4/5
      It was interesting, well written and Easy to understand. It includes an index and a list of sources.He does make good points for curation, but it seemed to ramble rather than give the advice implied in the subtitle. At least there is an index and chapters, but I think it would have been better to arrange the information into sections. One section for an overview to explain curation, one to advise how everyone can benefit from curated data (including a list of websites), and one with advise on how to use curation for businesses. He did include stories of his experiences in TV, but didn't try to sell his own website too much. I won this through the goodreads first reads program

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    Curation Nation - Steven Rosenbaum

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