In 2004, several episodes o HBO’s hit series
Sex and the City
eatured unsolicited appearances o the product, which only spread the status and appeal to a wider audience, many memberso which were a match or the shape conscious brand demo-graphic. Mentions and appearances continued on shows like
as well as an appearance on the bigscreen in 2011 in the movie
Our Idiot Brother
starring Paul Ruddand Elizabeth Banks. Another unsolicited cameo in the NBCshow
came early in 2012 ollowed by appearances on theHBO series
. When stars like Tina Fey initiate these kindso appearances, the mystique and appeal continues to validateand eed the interest in Tasti D-Lite.
I wanna go to the tasti d lite here solely for the reason itwas on sex and the city! #charlotteandharry
Sex and the City:
For many, appearances ontelevision create interest in Tasti D-Lite.
Celebrity appeal aside, it’s always been about the love o theproduct or the aithul. The deep aection ound within thecore customer base has resulted in remarkable word-o-mouthpublicity which continues to drive brand awareness.Embrace these anatical customers on the web, and you’vegot yoursel a story. This story.
In 2007, the Tasti D-Lite concept and ormula were sold to theNew York-based private equity group SPG Partners consistingo Ian Snow, Ogden Phipps, Sean Epps, with Jim Amos as oper-ating partner, chairman, and CEO. Franchising would becomethe uture o Tasti D-Lite with growth plans that included inter-national expansion. A dream team o seasoned industry veterans
Introduction to a Tasti Story