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Virtual Executive Chapter 4

Virtual Executive Chapter 4

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Published by Mike Lewis

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Published by: Mike Lewis on Feb 07, 2013
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06/30/2014

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143
chapter 4
Online Communities Channels 
B
oomers schmooze, generation Xers network, and generationY goes on social sites. But their purposes are the same: to con-nect, meet up, develop anity, bond, share, andlearn. Regardless o whatever route you choose,it’s about building relationships grounded inriendships. Today’s online community will helpyou do all that—it’s like networking on steroids!
“I gave up Facebook or Lent. That was a bigger sacrifce than chocolate ever was.”
Despite the inviting prolieration o thesocial media landscape, to be competitive now, your connectingendeavors require a two-prong approach:1. Put the laptop down. Jump into your car or catch the subway, goacross town, physically walk into a room o people, grab a drink,grab a hand, shake, talk to someone, then go talk to someoneelse, then someone else. Jump back into your car or onto thetrain, go back across town, and return home both exhaustedand energized by whom you met and what you learned.
Facts
I Facebook were acountry, it would be thethird largest behind Chinaand India.
1 out o 12 people are onFacebook, and 66 percento those people come backto the site every day.
For every 6 minutesyou’re on the Internet, 1minute is on social mediasites.
 
144the virtual executive
2. Log on to your avorite online social media or communitysite and constructively participate.It could seem like the second option is greener, cheaper, andeasier, so you can thereore rationalize relying on that singleapproach. Wrong. Social media networking is not a substituteor in-person contact but rather an addition to it; both arecompulsory. Online networking is just a step, not an end goal.O course, social media involvement is an important step in thevirtual workplace. I you don’t keep up with the latest in thiscommunication channel, you’ll be even urther behind when thenext new thing arrives. (I you aren’t using social media, peoplewill wonder what’s wrong with you.)Whether online or ofine, the extent to which you benetrom social media depends on your activity. I you are reluctantto participate in online networking, you will sabotage your owncareer beore any business bully ever has a chance to.A fawed use o any networking endeavor is to prove yourimportance to the world. Social media networking is not thereor you to engage in digital narcissism: posting or attention tomake sure people think about you and your every interaction.A fawless use is to learn what others know and to share withthem what you know. Whether through online networking orin-person conversation, simultaneously sharing what you bothknow creates a give-and-take, mutually benecial relationship.
 appoint yoursel your own chiesocial media ofcer 
When you are networking in person, you present a certainimage that you want people to take away. It might be that o aseasoned leader, a sophisticate, an eccentric, a trust und baby,a geek, a nancial whiz, or simply a person who is memorable,impressive, credible, genuine, trusted, liked, cool, calm,
 
online communities channels
145
collected, competent, condent, and comortable. Online youmust develop and crat your reputation o choice too. I youdon’t, some algorithm will do it or you.That’s why you are your own chie social media ocer: tocreate your own image and shape the perception people make o you, monitor the way you are seen, and correct misinormationand deend your reputation when necessary. Think about yourobjective and your goal. Prepare compelling content (in yourprole and your posts) that supports that objective and goal.Listen to conversations. See what issues are bubbling to thetop as you monitor Q&A boards, answer and ask questions, readindustry blogs, survey riends and ans, then cultivate connections.The social media communication channel, ahead o all others,lets you initiate seeking out people who inspire you and whomyou admire; those you want to learn rom and choose to emulate.These people are oten also the ones you can reach only throughthe Internet that you’d normally not have access to.To connect with these people, rst, read what these peoplehave written themselves as well as what has been written aboutthem; watch their speeches, interviews, and webcasts; studytheir prole; and nd out their likes and dislikes. Second, learnwhat interests them. Third, look or connections where you canbe helpul to them in getting what they want. I you do that,you’ll end up getting what you want too.
online/ofine: be undaunted
Online and ofine, people ollow others who are condent: theundaunted.When you are condent (not countereit), you:
•
Are more un to be around
•
Attract people who are like-minded
•
Don’t get jealous o others

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