Online Communities Channels
oomers schmooze, generation Xers network, and generationY goes on social sites. But their purposes are the same: to con-nect, meet up, develop anity, bond, share, andlearn. Regardless o whatever route you choose,it’s about building relationships grounded inriendships. Today’s online community will helpyou do all that—it’s like networking on steroids!
“I gave up Facebook or Lent. That was a bigger sacrifce than chocolate ever was.”
Despite the inviting prolieration o thesocial media landscape, to be competitive now, your connectingendeavors require a two-prong approach:1. Put the laptop down. Jump into your car or catch the subway, goacross town, physically walk into a room o people, grab a drink,grab a hand, shake, talk to someone, then go talk to someoneelse, then someone else. Jump back into your car or onto thetrain, go back across town, and return home both exhaustedand energized by whom you met and what you learned.
I Facebook were acountry, it would be thethird largest behind Chinaand India.
1 out o 12 people are onFacebook, and 66 percento those people come backto the site every day.
For every 6 minutesyou’re on the Internet, 1minute is on social mediasites.