Prepared by: Jalpa Choksi Moinuddin Shaikh

He is not the owner of the company but in every other sense works like an entrepreneur. The man behind the iconic Sintex water tanks believes in constant evolution and creation of new products.

S.B.Dangayach

About S.B.Dangayach
S.B.Dangayach grew up in Rajasthan. After completing

his graduation from Bombay, he joined IIM Ahmedabad, and then Asian Paints in 1972 when he was under 20.
Asian Paints was a very famous company. It was

structured and very well managed.

Asian Paints was a very prestigious job to join at that

time. The job profile mentioned that only engineers with an MBA will be considered. Dangayach was a science graduate.

 Dangayach worked at Asian Paints for two years but he

was not very happy. Dangayach realised that working at such a place was not conducive to his temperament.
He joined The Bharat Vijay Mills Pvt Ltd (textile

company). With an eye on the future, the company thought of venturing into chemicals and plastics. For the plastics division that person was to be Dangayach.
The business was started with a seed capital of Rs 30

lakhs. And within a few months, Dangayach had built an excellent equation with the Patels.

 The small plastics division Dangayach took charge of

became so big that the Bharat Vijay Mills became synonymous with it. The name of the company was one day to change to Sintex.
The name Sintex comes from sintering, which is a

process. It was also apt because it combined the two products of Bharat Vijay Mills - sintering and textiles.

 S.B.Dangayach has a very simple MANTRA which is to

combine four Is.

The first I is initiative. Second I is intelligence, correct choices. Third I is industry, which is hard work. Fourth I is integrity.

About Sintex
Mission statement: meaningful innovations. Sintex diversified into industrial containers - for storage,

transportation, processing and material handling.

Today the brand Sintex is synonymous with plastic water

tanks. Almost like Xerox with xeroxing.

It became a decent sized business. In 1975, Sintex did a

turnover of Rs 3 lakhs. The next year the company did 20 lakhs, then 60 lakhs. In 1977 they had achieved break even.

 Then they thought why not use this process for making

something which has a bigger application? And thus both a water tank and an enduring philosophy was born.

They talked to government officials, water bodies,

building research institutes, building organisations - all kinds of people. Everyone expressed the need to look beyond cement and steel water tanks. However, when the company conducted a market survey it found that there was no market for plastic tanks. At least not at the price proposed by Sintex.
Sintex created a new product category altogether and

spent the next 4-5 years doing aggressive marketing focusing on actual end users.

 By advertising and publicity, Sintex kept building up

public awareness about the plastic tank being leakage free and corrosion free.
In 1984-85, the company created a whole new category of

products based around plastic extrusions and then forayed into plastic doors, partitions and windows.
Sintex is a leader in small to medium sized prefabricated

structures in the country. Prefabricated schools, prefabricated houses, prefabricated medical centres.

 Sintex Industries net profit was Rs 216.33 crores on total

income of Rs 1700.26 crores in the year ended March 2008.

70% of the companys revenues come from the Plastic

division. The remaining comes from the textiles division.

Successive Products
Sintex succeeded in doors, it succeeded in the profiles that

can go for paneling and partition.

Plastic water tanks Solar water heater, etc.

Struggle
Sintex did not succeed in PVC windows which is number

one windows worldwide.

They positioned it as a higher end product , then as an

energy saving window. Still they are struggling since 20 years in this product.

Advice to young Entrepreneurs

you should do what you like the best of all. Then there should be convergence and there should be compatibility with what you think your conscience tells you, and what you want to do.