Chinese Postal Sector Research Report 2008
The data of the report is quoted from the National Bureau of Statistics and someauthorities such as relevant associations and our research center. With numerousinterviews of experts and entrepreneurs in the field, the report is enriched with a largenumber of first-hand information and materials. It also carefully chooses several successfulChinese mail order providers, conducts a case study on their experience and discusses theopportunities.
Summary of the report
Mail order industry is the earliest form in the non-store purchasing field, with more than ahundred years’ history in developed countries and more than a decade in China. Themarket scale reached over one hundred billon Yuan in 2007. With the rapid developmentof Chinese logistics industry, the delivery time of mail order has been shortened greatly andthe customer satisfactory degree is stably increasing. Meanwhile, with the advancementof telecommunications technology, mail order providers are able to offer customers betterafter-sale services. Nowadays, with the prevalence of the Internet, mail order holds severaladvantages including an even clearer destination and a much higher rate of deliverycompared to other non-store purchasing means such as online shopping. Certainly, mailorder itself is still unrelentingly creating new marketing pattern and takes the Internet asanother promotion channel.
Table of Contents
1. Profiles of China’s non-store shopping industry1.1 Relevant conceptions and classifications1.1.1 Conceptions1.1.2 Classifications
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