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Chinese Postal Sector Research Report 2008

Chinese Postal Sector Research Report 2008

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Published by Eileen
The data of the report is quoted from the National Bureau of Statistics and some authorities such as relevant associations and our research center. With numerous interviews of experts and entrepreneurs in the field, the report is enriched with a large number of first-hand information and materials. It also carefully chooses several successful Chinese mail order providers, conducts a case study on their experience and discusses the opportunities.
The data of the report is quoted from the National Bureau of Statistics and some authorities such as relevant associations and our research center. With numerous interviews of experts and entrepreneurs in the field, the report is enriched with a large number of first-hand information and materials. It also carefully chooses several successful Chinese mail order providers, conducts a case study on their experience and discusses the opportunities.

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Categories:Types, Research
Published by: Eileen on Feb 16, 2009
Copyright:Attribution Non-commercial

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06/16/2009

 
 
Chinese Postal Sector Research Report 2008
Chinese Postal Sector Research Report 2008
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China Research & Intelligence
 
www.shcri.com
Chinese Postal Sector Research Report 2008
Description
 
Selling point
The data of the report is quoted from the National Bureau of Statistics and someauthorities such as relevant associations and our research center. With numerousinterviews of experts and entrepreneurs in the field, the report is enriched with a largenumber of first-hand information and materials. It also carefully chooses several successfulChinese mail order providers, conducts a case study on their experience and discusses theopportunities.
 
Summary of the report
Mail order industry is the earliest form in the non-store purchasing field, with more than ahundred years’ history in developed countries and more than a decade in China. Themarket scale reached over one hundred billon Yuan in 2007. With the rapid developmentof Chinese logistics industry, the delivery time of mail order has been shortened greatly andthe customer satisfactory degree is stably increasing. Meanwhile, with the advancementof telecommunications technology, mail order providers are able to offer customers betterafter-sale services. Nowadays, with the prevalence of the Internet, mail order holds severaladvantages including an even clearer destination and a much higher rate of deliverycompared to other non-store purchasing means such as online shopping. Certainly, mailorder itself is still unrelentingly creating new marketing pattern and takes the Internet asanother promotion channel.
Table of Contents
1. Profiles of China’s non-store shopping industry1.1 Relevant conceptions and classifications1.1.1 Conceptions1.1.2 Classifications
Page 2 of 5
 
Chinese Postal Sector Research Report 2008
1.1.3 Analysis of features of non-store shopping industry1.2 Overview on non-store shopping market1.2.1 The overall market1.2.2 Mail order industry1.2.3 TV shopping industry1.2.4 Online shopping industry2 Analysis of Chinese mail order industry2.1 Analysis of the history and status quo of Chinese mail order industry2.1.1 Analysis of its history2.1.2 Analysis of the market scale and status quo2.1.3 Analysis of development trend2.2 Analysis of factors influencing the mail order industry2.2.1 Macroeconomic environment2.2.2 Political environment2.2.3 Social and cultural environment2.3 Analysis of market competition2.3.1 The internal competition2.3.2 The external competition3 Analysis of the marketing strategies of Chinese mail order industry3.1 Analysis of choices of products3.1.1 Profiles3.1.2 Recommendations3.2 Analysis of market promotion strategies3.2.1 Profiles of major market promotion strategies3.2.2 Recommendations4 Analysis of Chinese mail order consumers4.1 Classifications and positioning of consumers
Page 3 of 5

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