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Published by iahpostmes
7 things you should know about QR code - publication from EduCause.

7 things you should know about QR code - publication from EduCause.


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Published by: iahpostmes on Feb 16, 2009
Copyright:Attribution Non-commercial


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things you should know about...
QR Codes
Sid, Boris, and Kristi are working on their joint seniorproject in Urban Planning. The topic must address thisyear’s theme, “Connecting with the Community,” andrequires a proof of concept with a public presentation.Sid wonders if they could use QR codes to provide infor-mation at city gardens. “We can post QR codes next tothe plants or garden spaces,” he suggests. “Then any-one with a QR code reader on their phone can scan thecode to access a Web site with additional information.” At the team’s second meeting, Boris reports that threepublic gardens offer free Wi-Fi access—the roof gardenat city hall, the botanical garden, and the heirloom herbgarden outside the university library—and they choosethe garden at city hall. They work with the City Hall Garden Docents, volun-teers who act as visitor guides on Saturdays, and ob-tain permission to post signs with codes in the garden. They also invite garden workers and volunteers fromthroughout the city to their public demonstration. Kristiinterviews the docents about the questions that visi-tors most commonly ask. The students begin compil-ing information on plant names, uses, culture, and the
specic requirements and benets of rooftop gardens.
Boris writes up the content and posts it to the web. Sidgenerates a QR code for each URL or information mod-ule and posts them around the garden.On the day of demonstration, Boris and Kristi set up abooth near the entrance where guests can downloadQR reader software if their phones don’t have it. Guestswho don’t have web-enabled cell phones are pairedwith other guests who have them to move through theexhibit. In one group, no one has a web-enabled cell
phone, so Sid accompanies them. The guests nd the
immediate access to information about the plants valu-able, and all are excited by the potential of QR codes. They quickly begin making suggestions for ways QRcodes could be used in garden settings. The docentseven say they would like to use the codes to check de-tails when visitors ask the best time to set out certain
plants, how to combat specic pests, or how much of 
an energy saving could come from a rooftop garden.
What is it?
QR codes are two-dimensional bar codes that can contain anyalphanumeric text and often feature URLs that direct users to siteswhere they can learn about an object or place (a practice knownas “mobile tagging”). Decoding software on tools such as cameraphones interprets the codes, which represent considerably moreinformation than a one-dimensional code of similar size. The codesare increasingly found in places such as product labels, billboards,and buildings, inviting passers-by to pull out their mobile phonesand uncover the encoded information. Codes can provide trackinginformation for products in industry, routing data on a mailing label,or contact information on a business card. Small in size, the codepattern can be hidden or integrated into an esthetically attractiveimage in newspapers, magazines, or clothing.
Who’s doing it?
QR codes are popular in Japan,where they are used for commercialtracking, logistics, inventory con-trol, and advertising. Their popular-ity is climbing in Europe, the UnitedStates, and Canada as people in-creasingly use mobile phones toaccess 3G networks. So far, theirapplication in learning has beenlimited, used by some instructors inslide presentations to direct students to websites where the slidedeck is hosted or where supplementary information can be found.In England, a grant-funded venture led by Andy Ramsden at BathUniversity investigates ways to use QR codes in academic set-tings. As other institutions have signed on to the effort, Ramsdenhas conducted “idea factories” (brainstorming sessions) at thosecampuses, resulting in a number of proposed uses for QR codes,including putting them into library books with the renewal phonenumber encoded (University of Gloucester) or putting them inequipment rooms where they might be scanned to access a how-to manual (University of Leicester). Some see potential in using QRcodes to direct students to RSS feeds or lecture podcasts.In physical learning spaces, QR codes might indicate what typesof learning take place in each area or provide a link to schedulingsoftware that offers the opportunity to reserve a room. QR codesmight also be effective repositories of data in problem-solving
© 2009 EDUCAUSE This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.http://creativecommons.org/licenses/by-nc-nd/3.0/ 
ELI QR Code Idea Factory 

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