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BC Film Industry Public Perceptions and Support MPPIA

BC Film Industry Public Perceptions and Support MPPIA

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Published by KathleenH
A report commissioned by MPPIA regarding the public perception of the BC Film Industry.
A report commissioned by MPPIA regarding the public perception of the BC Film Industry.

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Categories:Types, Research
Published by: KathleenH on Feb 07, 2013
Copyright:Attribution Non-commercial

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02/07/2013

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BC Film Industry Public Perceptionsand Support
 
January 2013
 
Introduction
2
Background
The Motion Picture Production Industry Association (MPPIA) isan association that represents the film and television industryin British Columbia. The MPPIA works with government andother bodies to promote the industry’s competitiveness andimage.
The association has commissioned public opinion to gain anunderstanding of how the industry is perceived and supportedby the BC public.
More specifically, the research has been designed to measure:
Industry perceptions and its importance to the economy;
How the industry is perceived in terms of benefitingresidents, businesses and the arts and culturalcommunity;
How the industry is believed to impact residents andbusinesses and how well it compensates those affectedby filming;
The level of support for/opposition to governmentincentives; and
 Awareness of the MPPIA.
Methodology
 A total of 800 on-line interviews were conducted with adultsBC residents age 18 and over;
To ensure the final sample was reflective of the BC adultpopulation, weighting was applied by age within gender and byregion to match the most recent Statistic Canada Census data;
The margins of error at the 95% level of confidence on thetotal sample is +/-3.5% (larger margin of error on sub-samples);
Interviewing conducted January 17 to 22, 2013;
The questionnaire used is appended;
Detailed computer tabulations have been provided underseparate cover
 
Executive Summary
3
 A total of 85% of BC residents support encouraging growth of the film industry, which is stronger than support for most otherindustries measured.
The large majority, 92%, believes the film industry is at leastsomewhat important to the province’s economy, with six-in-tenwho consider it to be ‘very’ or ‘extremely important’. Only 7%feel the industry is unimportant to BC’s economy.
 A total of 40% of BC residents know someone who works inthe film industry, with the proportion increasing toapproximately 50% or more in areas of Metro Vancouver.
Residents estimate that approximately 27% of BC’s populationeither directly or indirectly benefits from investment andspending that is made by the movie or film industry in BC.
Moreover, the large majority view the BC film industry as atleast somewhat important to having a vibrant and viable artsand cultural community in the province, and consider theindustry to be a good corporate citizen.
Over one-in-four (27%) of BC residents report that they havebeen positively affected by the film industry in contrast to only1% who have been negatively affected.
 Approximately one-in-four residents (23%) are aware of theMotion Picture Production Industry Association or MPPIA.
 A total of 83% support provision of government incentives inorder to keep and encourage film production in BC, and help itbe competitive with Ontario and Quebec. Only 11% areopposed.
Resident groups that provide the strongest levels of supportfor incentives include: women, those 35 years of age or over,and Metro Vancouver and Southern Interior residents.

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