Competitive Intelligence
—
A Guide for Your Journey to Best-
practice Processes
Farida HasanaliPaige LeavittDarcy Lemons
John E. PrescottAPQC
®
PUBLICATIONS
American Productivity & Quality Center
123 North Post Oak Lane, Third Floor Houston, Texas 77024Copyright
©
2004 the American Productivity & Quality Center All rights reserved, including the right of reproduction, electronic or otherwise, in whole or in part in any form.
Edited by
Emma Skogstad
Designed by
Fred Bobovnyk Jr
Manufactured in the United States of America
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American Productivity & Quality Center Web site address:http://www.apqc.org
Acknowledgments
The American Productivity & Quality Center (APQC) would like to thank all of the organizations we have worked with touncover the trends and best practices in the realm of competitive intelligence. Without the companies that sponsor our
research
—
and especially those that are willing to impart their knowledge, experiences, and insights
—
we would not be able toshare this valuable knowledge with the public.
you to those organizations that sponsored our six consortium benchmarking reports focused oncompetitive intelligence.1.
User
-
driven Competitive Intelligence: Crafting the Value Proposition
(2003)
2.
Using Science and Technology Intelligence to Drive Business Results
(2001)
3.
Developing a Successful Competitive Intelligence Program
(2000)
4.
Strategic and Tactical Competitive Intelligence for Sales and Marketing
(1999)
5.
Managing Competitive Intelligence Knowledge in a Global Economy
(1998)
6.
Competitive and Business Intelligence: Leveraging Information for Action
(1997)
A number of these studies were conducted in partnership with the Society of Competitive Intelligence Professionals. TheInstitute for the Study of Business Markets also partnered with APQC in its competitive intelligence benchmarking efforts.John Prescott was a subject matter expert for all six studies; Jan Herring and Cynthia E. Miree also contributed at subjectmatter experts to individual studies.APQC would also like to thank those that participated as best
-
practice organizations and allowed our study units to examineand learn from their competitive intelligence practices. A significant amount of information in this book was gained duringthose benchmarking studies.
About the Authors
Farida Hasanali
A project manager, Farida Hasanali has served in several roles at APQC. She has led and been involved in numerous
consortium studies. Hasanali, whose expertise includes information technology and competitive intelligence, led the design
and development of APQC's Knowledge Sharing Network. Hasanali coauthored APQC's Best
-
practice Report
Developing a
Successful CI Program
and
Content Management: A Guide for Your Journey to Knowledge Management Best Practices
.
Paige Leavitt
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