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    Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
    Unavailable
    Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
    Unavailable
    Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
    Ebook483 pages9 hours

    Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

    By Rich Page, Tim Ash and Maura Ginty

    4/5

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    A fully updated guide to making your landing pages profitable

    Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.

    • Features fully updated information and case studies on landing page optimization
    • Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes
    • Provides a step-by-step implementation plan and advice on getting support and resources

    Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

    LanguageEnglish
    PublisherWiley
    Release dateMar 29, 2012
    ISBN9781118220726
    Unavailable
    Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

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    Reviews for Landing Page Optimization

    4/5

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    • 5/5
      Helping prospects find a desired product or service and assisting them through the buying process by enlisting human psychology, knowledge of common user behaviors and a bit of common sense. This book is filled with great ideas and guidance for fine tuning user experience and enhancing your website's buying cycle.
    • 5/5
      Could a book that would obviously be about grabbing a web surfer's attention for commercial purposes be helpful to someone who wasn't particularly concerned about `conversions'? In this case, absolutely yes. If you can allow your mind to think outside the box just a bit, this book can really provide some helpful advice which can be easily translated to your particular goal.Mr. Ash assumes you know what you want to do but nevertheless gently nudges you with reminders of the many things which you should be considering. Complex - but necessary - concepts are explained in context and without boring definitions so that you can smile smugly with the sure and steadfast knowledge that you've always understood things like Full Factorial Non-Parametric Testing. After a few pages, you'll be eager to make meaningful changes to your own website!