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Alpen Bank Romania Credit Card Case Study - Solution

Alpen Bank Romania Credit Card Case Study - Solution

Ratings: (0)|Views: 3,233|Likes:
Published by Mike Weston
Harvard Business School Case Study: Alpen Bank Credit Card Launch Case.
This Solution addresses following questions in detail:
-How should Alpen position its card, if it intends to launch it?
-What is the cost of customer acquisition?
-What are the economics of each customer?
-What is the break-even number of customers?
-Is this achievable? In what time period?
-Should Alpen Bank launch a credit card? Why?
-How does the credit card opportunity compare to the core banking business?

Harvard Business School Case Study: Alpen Bank Credit Card Launch Case.
This Solution addresses following questions in detail:
-How should Alpen position its card, if it intends to launch it?
-What is the cost of customer acquisition?
-What are the economics of each customer?
-What is the break-even number of customers?
-Is this achievable? In what time period?
-Should Alpen Bank launch a credit card? Why?
-How does the credit card opportunity compare to the core banking business?

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Published by: Mike Weston on Feb 08, 2013
Copyright:Attribution Non-commercial
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02/18/2015

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paularunanalytics_39 added this note
where is excel attached?
ikomi_752814643 added this note
Where is the attached excel file?
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