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Thesis on E-marketing

Thesis on E-marketing

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Published by yogesh sharma

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Published by: yogesh sharma on Feb 16, 2009
Copyright:Attribution Non-commercial

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05/10/2014

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AMANAGEMENT THESISONAN IMPACT OF E-MARKETINGINBANKING SERVICES FOCUSING ON(RELATIONSHIP APPROACH)
Submitted To:Submitted By:Poonam MahendruYogesh Sharma7NBYN016INC- Yamuna Nagar
A
 
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MANAGEMENT THESISONAN IMPACT OF E-MARKETINGINBANKING SERVICES FOCUSING ON(RELATIONSHIP APPROACH)
BY:Yogesh Sharma7NBYN016MBA (2007-2009)INC – YAMUNA NAGAR A report submitted in partial fulfillment of The requirements of THE MBA PROGRAMINC- Yamuna Nagar COPIES MARKED LIST: Mrs. Poonam Mahendru (Faculty guide)
Abstract
 
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The customer relationship management (CRM) is essential and vital function of customer oriented marketing. Its functions include gathering and accumulating customer-relatedinformation in order to provide effective services. E-CRM is a combination of IT sector but alsothe key strategy to electronic commerce. E-CRM is a combination of software, hardware,application and management commitment. Aim of e-CRM system is to improve customer service, develop a relationship and retain valuable customers. E-CRM is a concern for manyorganizations especially banking sector. The purpose of this study is to gain a better understanding of the benefits e-CRM to customers and organization in banking industry. To justify the purpose two research questions have been addressed and on the basis literature review,a frame of reference was developed which helped us to answer the research questions and collectdata. A qualitative research approach was used for this study. Empirical data was collectedthrough in-depth interviews were conducted with two Swedish banks and a group of their customers. In the last chapter findings and conclusions were drawn on the basis on researchquestions. Our findings indicate that Swedish banks are well aware of the benefits andapplications of the e-CRM and use the system to maintain good relationships with their customers. Our findings also indicate that with the implementation of e-CRM and the latesttechnologies. We have found that both the banks seem to have same description about the benefits of e-CRM. We found that both banks have maintained good relationships with customersdue to the usage of e-CRM. Our finding indicates that with the implementation of e-CRM andthe latest technologies banks have ensured full security for the transactions of their customer’s.E-CRM facilitates the organizations to provide one to one services and also maintain thetransaction security of the customers.

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Calvin Chetty added this note
hi Yogesh, great read. can you please forward me your questions and tables as it doesnt appear. thanks calsta@gmail.com.
Sukhjeet Kaur Malhi added this note
pls send me this topic at sukhjeetmalhi@ymail.com,
abuzooz liked this
Kwao Lazarus added this note
Hello Yogesh Sharma, I would be grateful if you could kindly send me the questionnaire for the thesis
Mashibe Mashibe liked this
Sattar Al-Mujaiheem added this note
hi yogesh my topic is similar to yours mt u did'nt add questionnaire if it possible can u send me on my email id sattaredu@hotmail.com
Qaiser liked this

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