The Spring 2009 Snapshot of Virtual World Use in UK Higher and Further Education.2
2. Surveying the landscape
As the amount of virtual world activity has grown in UK academia, so issues have arisen abouthow best to survey these activities.
2.1 Identifying activity
This snapshot is based on responses to a questionnaire issued in December 2008 and January2009 through the JISCmail virtual worlds mailing list and the Virtual World Watch website, andby emailing all previous respondents to the series of snapshot surveys.The number of valid responses (54) was higher than for any other snapshot. Paradoxically, theamount of data received was smaller than for the previous two snapshots. This is due to:
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The ‘core’ of respondents to previous surveys who submitted lengthy replies being largelyabsent due to ill health, or being particularly busy or absent from work over the Christmasbreak
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A deliberate policy of asking as few questions as possible, making responding less onerous,to draw in new people (‘fresh blood’). This seems to have worked, with many newrespondents.Virtual World Watch (VWW) has now built up a data store of responses across five surveys and18 months. However, it should be remembered that these responses do not form acomprehensive picture of virtual world activity in the UK as not all developers respond to thequestionnaires. This is for a variety of reasons; the following have been stated to VWW by non-respondents:
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They don’t like filling in questionnaires.
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They don’t want to encourage more enquiries from researchers (‘interview fatigue’).
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They are busy.
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Their development is not yet public or official.
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Their development isn’t known to more senior people and/or central units in theirinstitution, a situation they would like to continue.
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Their experience of virtual worlds has been largely negative.
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They do not wish to say anything that may jeopardise their career or future projectfunding, or make their working environment more difficult.
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There are some negative attitudes to the use of virtual worlds in their immediateworkplace.
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They didn’t find out about the survey until after the closing date for responses.In addition, even although the number of responses has increased, it is possible that theproportion of reported virtual world activity, as a part of such activity in UK academia overall,has decreased. It is evident even from crude Google searches e.g.
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site:.bath.ac.uk “Second Life”
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site:.dundee.ac.uk “Second Life”
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site:.manchester.ac.uk “Second Life”… that there is a lot of activity in the UK. In fact, in January 2009 there was only one UKuniversity where VWW could find no evidence at all of virtual world activity – teaching,learning, development, institutional campus, e-classes, student design work or researchproject.
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