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Table Of Contents

1.1 Shampoo
1.2 Evolution
1.3 Segmentation:
1.4 Opportunity
1.5 The top Shampoo brands
1.6 Market Scenario of shampoo industry
1.7 Consumer Behavior
1.8 Objectives of the study
2.1 Scope of the study
2.2 Research Design
2.3.1 Primary Data
2.3.2 Secondary Data
2.4.1Universe
2.4.2. C) Extent- Coimbatore City city
2.4.3 Sampling Technique
2.4.4 Sample size
2.5Data Analysis and Interpretation
2.6 Limitations of the study
3.5 Most preferred shampoo brand among consumers is Sunsilk followed by
3.10 The most preferred alternate brand is Clinic, followed by Head &
3.13(a) The most common reason that made respondents switch over to
4. What is your source of information for this?
5. Which brand are you currently using? ___
6. Why do you use this particular brand?
7. Please rank the following brands of shampoos on the basis of
8. While making a purchase decision, rate the following factors that
9. If your preferred brand is not available, do you purchase another
10. Which brand you are ready to purchase if your preferred brand is
11. Do you switch over a particular brand?
12. Why do you stick to a particular brand?
13. a) Why did you switch over the brand?
14. What do you think about the current brand you are using?
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Shampoor Final

Shampoor Final

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Published by: Harichandran Karthikeyan on Feb 09, 2013
Copyright:Attribution Non-commercial

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