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MERCHANDISI
 PROJECT BY:ADITYAMEHTA(804) 
 
Licensing
Merchandising is the practice in whichthe brand or image from one product orservice is used to sell another.
 Trademarked brand names, logos, orcharacter images are licensed tomanufacturers of products such as toysor clothing, which then make items in oremblazoned with the image of thelicense, hoping they'll sell better than
 
Merchandising
Sales revenue
Popularity
Large consumer market
Promotions
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