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LET’S TALK
Social Media for Small Business
Written by John Jantsch of
Duct Tape Marketing
Sponsored by
A note from the sponsor...
When used properly, social media can be a great tool to help your business reach untapped,potential customers and stay connected to current ones. But there are a few things you’ll needto know to help you get the most out of social media as well as your online presence in itsentirety. Microsoft Office Live Small Business sponsored the creation of this eBook in an effortto help break social media down into easy-to-understand pieces, so you can make sense of and make use of this powerful resource in a way that grows your business. Let’s talk.
Contents
What is Social Media? ......................................................................................................................................4Case Study: They don’t use social media in my industry ....................................................................6Blogging – The front door to social media .............................................................................................7Case Study: Blogging Customer Stories ..................................................................................................12RSS ........................................................................................................................................................................13Social search ......................................................................................................................................................14Social bookmarking ........................................................................................................................................15Social networks ................................................................................................................................................15Micro ....................................................................................................................................................................19In the end ...........................................................................................................................................................22About the author .............................................................................................................................................23
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