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Table Of Contents

List of Illustrations
Writing a Business Plan
UNDERSTANDING THE NEED FOR A BUSINESS PLAN
ASSESSING YOURSELF
CHOOSING YOUR BUSINESS
GATHERING YOUR INFORMATION
COMPILING YOUR BUSINESS PLAN
DESIGNING YOUR PLAN
SIMPLIFYING YOUR PLAN
EDITING YOUR PLAN
CHECKLIST
CASE STUDIES
PLANNING YOUR LEGAL ENTITY
CHOOSING YOUR TRADING NAME
DEFINING THE NATURE OF YOUR BUSINESS
DESCRIBING YOUR PRODUCTS OR SERVICES
PROTECTING YOUR BUSINESS IDEA
DEFINING YOUR BUSINESS OBJECTIVES
COMPILING YOUR MISSION STATEMENT
DESCRIBING YOUR LOCATION
LISTING YOUR KEY PERSONNEL
Action points
Defining Your Market
WHY USE MARKETING?
RESEARCHING YOUR CLIENTS
SEGMENTING YOUR MARKET
COMPILING YOUR MARKET RESEARCH
DESIGNING YOUR QUESTIONNAIRE
ANALYSING YOUR COMPETITION
ANALYSING YOUR PRODUCT LIFE
SETTING YOUR SELLING PRICE
Acton points
Compiling Your Marketing Plan
MAKING A SWOT ANALYSIS
BALANCING YOUR MARKETING MIX
DEFINING YOUR MARKETING OBJECTIVES
PROMOTING AND ADVERTISING YOUR BUSINESS
MONITORING THE RESPONSE
Your Operational Plan
CHOOSING YOUR CHANNELS OF DISTRIBUTION
FINDING THE RIGHT PREMISES
MEETING SAFETY AND QUALITY STANDARDS
OBTAINING STOCK AND MATERIALS
CONTROLLING YOUR LEVEL OF QUALITY
EMPLOYING YOUR KEY PERSONNEL
ORGANISING YOUR BOOK-KEEPING
INSURING YOURSELF AND YOUR BUSINESS
Your Sales Forecast
PROJECTING YOUR SALES
COMPILING YOUR PROFIT AND LOSS FORECAST
DRAFTING YOUR CASHFLOW FORECAST
PRODUCING YOUR BALANCE SHEET
BREAKING EVEN
Your Financial Analysis
SPECIFYING YOUR FINANCIAL NEEDS
PLANNING YOUR BORROWING
UNDERSTANDING THE VARIOUS TYPES OF FINANCE
TIMING YOUR FINANCE
ASSESSING OTHER SOURCES OF FINANCE
RAISING YOUR FINANCE
Adding Your Appendices
WHAT TO INCLUDE IN YOUR APPENDICES
POSITIONING YOUR APPENDICES
PRESENTING YOUR APPENDICES
COMPILING YOUR APPENDICES
NUMBERING YOUR APPENDICES
Presenting Your Plan
COMPOSING YOUR INTRODUCTORY LETTER
SUBMITTING YOUR PLAN
EXPLAINING YOUR BUSINESS
SHOPPING AROUND
Running Your Business to Plan
MONITORING YOUR BUSINESS
USING YOUR BUSINESS PLAN
MANAGING YOUR CASHFLOW
KEEPING BUSINESS ACCOUNTS
Sample Business Plan
Glossary
Useful Addresses
Other Small Business books from How To Books
Index
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Winning Business Plan

Winning Business Plan

Ratings: (0)|Views: 84|Likes:
Published by Moh Yassin Al-Nafi
Winning-Business-Plan
Winning-Business-Plan

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Published by: Moh Yassin Al-Nafi on Feb 09, 2013
Copyright:Attribution Non-commercial

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02/24/2014

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