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The Wal-Mart You Don’t Know

The Wal-Mart You Don’t Know

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Published by Makarand Takale
Strategy for small vendors to face retail industry giants like Wal-Mart
Strategy for small vendors to face retail industry giants like Wal-Mart

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Categories:Types, Business/Law
Published by: Makarand Takale on Feb 10, 2013
Copyright:Attribution Non-commercial

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05/14/2014

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The Walmart
You Don’t Know
 
Presented By:Makarand A. TakaleAakash GargRahul AnandSahil SinghIndian Institute Of Management Rohtak
 
Walmart Strategy
Purpose
 –
Bring lowest possible price to itscustomers
Suppliers of WalMart have to focus on moreefficient, focused, leaner and fasterdistribution system (continuous improvement)
Size of supplier is inversely proportional to theconcession provided to the retailer
 
Walmart Strategy
Suppliers are left with dilemma
 –
WalMart is indispensable (Largest Customer Base)
 –
Penalty Box problem
WalMart commands through the purchasingpower
 –
Vertical Integration (Faded Glory)
 –
Perfectly competitive supplier market (UmbrellaBusiness
 –
Chinese, Taiwan or Mexico Market)

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