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The Wal-Mart You Don’t Know

The Wal-Mart You Don’t Know

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Published by Makarand Takale
Strategy for small vendors to face retail industry giants like Wal-Mart
Strategy for small vendors to face retail industry giants like Wal-Mart

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Categories:Types, Business/Law
Published by: Makarand Takale on Feb 10, 2013
Copyright:Attribution Non-commercial


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The Walmart
You Don’t Know
Presented By:Makarand A. TakaleAakash GargRahul AnandSahil SinghIndian Institute Of Management Rohtak
Walmart Strategy
Bring lowest possible price to itscustomers
Suppliers of WalMart have to focus on moreefficient, focused, leaner and fasterdistribution system (continuous improvement)
Size of supplier is inversely proportional to theconcession provided to the retailer
Walmart Strategy
Suppliers are left with dilemma
WalMart is indispensable (Largest Customer Base)
Penalty Box problem
WalMart commands through the purchasingpower
Vertical Integration (Faded Glory)
Perfectly competitive supplier market (UmbrellaBusiness
Chinese, Taiwan or Mexico Market)

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