ONLINE SHOPPING QUESTIONNAIRE About the Study.

This survey is part of an MBA student project for MQM 497 - Research Methods at Illinois State University under the direction of Dr. Michael P. Dumler. To ensure your anonymity, all of your answers are sent directly to the secure university database. This database is under the direct supervision of Dr. Dumler. Your completed survey answers will be only be seen by the research team. The results will be presented only to a Research Methods class at Illinois State University. Regardless of the situation, no individual responses will be identified on any of the questionnaires. If you wish to stop completing the survey at any time, please feel free to do so. Directions. We are interested in your views about online shopping behavior in your daily life. Please take your time but try not to linger on any one question, your first response to the question is usually your true belief. Additionally, you should take the questionnaire only once. The questionnaire must be completed no later than April 20, 2006. Thanks Again! Please read each question carefully and indicate your response by selecting the most appropriate choice.

In general, you prefer to do your shopping of: (Select only one) Over the Internet Over the Phone Retail Store 1. Groceries 2. Fast food 3. Cosmetics 4. Books 5. CD/DVDs 6. Toys 7. Furniture 8. Clothes 9. Computer Products In a

10. Cinema/Concert/Theatre Ticket 11. Airplane Tickets 12. Jewelry Less than 1 hour 1 -2 hours 2-3 hours 3-4 hours More than 4 hours

13. How often do you use the internet every day?

14. How often do you use Internet for information prior to a purchase?

Very often Often Sometimes Rarely Never

15. How often do you use Internet for shopping?

Very often Often Sometimes Rarely Never

How often do you use the following World Wide Web Activities?

Never 1

Very Infrequently 2

Infrequently 3

Occasionally 4 1 2

Frequently 5 3 4 5

16. Electronic newspaper or magazine 17. Gaming 18. Chatting 19. Research/education 20. Product/Service information 21. Shopping 22. Surfing 23. Communication via e-mail

24. Work/business Yes Yes Yes Yes Yes Yes 25. Assuming that you intend to conduct online shopping, which of these purchases would you make in the internet? Yes Yes Yes Yes Yes Yes Yes Yes Yes No No No No No No No No No No No No No No No Flowers CDs / Book Cosmetic / Jewelry Clothes / Shoes Household furniture Toys Fast Food Groceries Movies/theater/concert tickets Electronic appliances Computer products Hotel reservation Airline Tickets Nutrition Related Products Stocks/ Mutual Funds/ Bonds

26. I have been using the WEB for

Less than 1 year 1 to 2 year 2 to 3 year More than 3 year Novice -just learning how to use internet Intermediate -I feel comfortable when using internet Advanced - I can use most or all internet services. Less than $20 21 - 60 61 - 100 101 - 140 141 - 180 181 - 220 221 & Above

27. How would you describe your proficiency on the Internet.

28. Select an approximate maximum amount you would spend on a single online purchase:

29. Select an approximate maximum amount you would spend per year on online purchase

Less than $100 101 - 500 501 - 1000 1001 - 1500 1501 - 2000 2001 - 2500 2500 & Above

Please select your level of agreement to the following questions.

Strongly Disagree 1

Disagree 2

Indifferent 3

Agree 4

Strongly Agree 5

1 30. I think shopping on the internet saves time. 31. It is a great advantage to be able to shop at any time of the day on the internet. 32. It is more difficult to shop on the internet. 33. I prefer traditional/conventional shopping to online shopping. 34. Shopping online is risky. 35. I believe online shopping will eventually supersede traditional shopping. 36. I will prefer online shopping only if online prices are lower than actual price, 37. A long time is required for the delivery of products and services on the internet 38. Selection of goods available on the internet is very broad, 39. The description of products shown on the web sites are very accurate, 40. The information given about the products and services on the internet is sufficient. 41. Online shopping is as secure as traditional shopping, 42. While shopping online, I hesitate to give my credit card number, 43. Internet reduces the monetary costs of traditional shopping to a great extent (parking fees etc.)

44. The fact that only those with a credit card or bank account can shop on the internet is a drawback, 45. I would be frustrated about what to do if I am dissatisfied with a purchase made from the internet.

How important are the following factors in your decision to purchase goods from internet?

Very Unimportant 1

Unimportant 2

Neither Important nor Unimportant 3

Important 4

Very Important 5

1 46. Delivery time 47. Reputation of the company 48. Guarantees and Warrantees 49. Privacy of the information 50. Good description of goods. 51. Security 52. Prices

How important are each of the following factors in refraining/keeping you from shopping on the internet.

Very Unimportant 1

Unimportant 2

Neither Important nor Unimportant 3

Important 4

Very Important 5

1 53. Waiting to receive the product 54. Risk of credit card transactions 55. Risk of identity theft

56. Difficulty in returning products/items 57. Risk of not getting what I paid for 58. Risk of loss of privacy 59. Not skillful with internet 60. Lack of trustworthiness of Vendors 61. Complex compared to Traditional Shopping 63. Not being able to touch products 64. More expensive than those sold in retail stores 65. I have undergone bad experience

DEMOGRAPHIC INFORMATION...... 66. Gender: 67. Age Male years Female

68. Your education level

High School Diploma Bachelors Degree Master Degree PhD Degree Undergraduate Student Graduate student Professor University Staff

69. Occupation

70. Annual Income

Less than $12,000.00 $12,001.00 to $24,000.00 $24,001.00 to $36,000.00 $36,001.00 to $48,000.00 $48,001.00 to $60,000 $60,001.00 to $72,000 $72,001.00 to $84,000 More than $84,001.00

Thank you for your cooperation.

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