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KRAFT Case Study

KRAFT Case Study

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Published by Vj Auti
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Published by: Vj Auti on Feb 11, 2013
Copyright:Attribution Non-commercial


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HOSTILE TAKEOVER&KRAFT Takeover CadburyCase Study
Presented By : - Mohan Raj Mani
Submitted to : - Dr. Latha Murthy
What is Hostile Takeover?
 A "hostile takeover" allows a suitor totake over a target companywhose management is unwilling toagree to a merger or takeover. Atakeover is considered "hostile" if thetarget company's board rejects the offer,but the bidder continues to pursue it, or the bidder makes the offer directly after having announced its firm intention tomake an offer.
Ways of Hostile takeover
 A hostile takeover can be conducted in several ways.
 A tender offer can be made where the acquiringcompany makes a public offer at a fixed price abovethe current market price.
 An acquiring company can also engage in a proxyfight, whereby it tries to persuade enoughshareholders, usually a simple majority, to replacethe management with a new one which will approvethe takeover.
 Another method involves quietly purchasing enoughstock on the open market, known as a "creepingtender offer", to effect a change in management.
In all of these ways, management resists theacquisition, but it is carried out anyway.

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