that a justified portrayal of violence can enhanceaggressive behavior among viewers (Paik andComstock 1994).
2.4 The Presence of Weapons
A number of studies, including a meta-analysis of 56published experiments (Carlson et al. 1990) havedemonstrated that the presence of weapons, eitherpictorally or in the natural environment, can enhanceaggression among subjects. While, for ethical reasons,the large majority of such research involves adultsubjects,inatleastonestudy(Frodi1975)thepresenceof weapons enhanced aggression among adolescents.‘Conventional’ weapons such as guns and knives aremore likely than unconventional means for primingthe effect, social learning theory would suggest, be-cause their use as a means of aggression are stored inmemory (Berkowitz 1990, Leyens and Parke 1975).
2.5 The Extent and Graphicness of the Violence
A review (Wilson et al. 1997) for the NationalTelevision Violence Study suggested that more re-search is needed, but several tentative conclusionsabout extent and graphicness could be reached: (a)extensiveness of violence
within
media presentationsshould be associated with increased desensitization toviolence, at least in the short- to medium-term; (b)graphicness of violence should be associated withincreased cultivation of fear; (c) longitudinal studiesclearly suggest that extensiveness of
iewing
violentmedia presentations heightens the likelihood of en-gaging in aggressive behavior.
2.6 The Degree of Realism of the Violence
In brief, realistic violence has been found to induceaggressive behavior, and to induce fear, more thanviolence believed to be less realistic or more fantastic.An extremely important qualification deals withyounger children, who may be unable to distinguishrealistic from fantastic characters, behaviors, andsituations. In one study, however, where
percei
ed realism
was manipulated for older children (9 to 11 inFeshbach1972;10 to13 inAtkin 1983), thosesubjectswhowereled tobelieve thatfootage wasrealisticnewswere more likely subsequently to behave aggressivelythan those led to believe it was taken from anentertainment program.
2.7 Whether Violence is Rewarded or Punished
Rewarded violence is more likely to be imitated thanviolence which is punished. Significantly, and par-ticularly for children (since, as we will show below,television programming most frequently presents vi-olent actions that are neither rewarded nor punished),the absence of punishment may enhance imitation,even in the absence of explicit reward (Bandura 1965,Walters and Parke 1964). Paik and Comstock’s meta-analysis (1994) suggests that rewarded violence stimu-latesaggressionamongbothchildandadultaudiences.One study suggests that punishment of criminalviolence decreases fear (Bryant et al. 1981).
2.8 Consequences of Violence
In general (and exceptions are noted in Wilson et al.1997, p. 30), mediated depictions of violence whichshow either pain cues or other short- or longer-termnegative effects or consequences of violence are likelyto depress the learning of aggression. There is littleresearch on the effects of pain cues or violenceconsequencesondesensitizationandthecultivationof fear.
2.9 Presence of Humor
AstheNationalTVViolenceStudy reviewalso noted,further research is needed here as well, but the presentstate of knowledge suggests, other things being equal,that violence coupled with humor is more likely toheighten aggression, and to increase desensitization,than violence without the presence of humor:
Several mechanisms can be used to explain such a facilitativeeffectofhumoronaggression.Humormightelevateaviewer’sarousal level over that attained by violence alone, andincreased arousal has been shown to facilitate aggression.… Humor could serve as a reinforcement or reward forviolence, especially if the perpetrator is funny or admired orhisorherwit.Andhumormaydiminishtheseriousnessoftheviolence and therefore undermine the inhibiting effects of harm and pain cues in a scene. … However, we shouldunderscore that our conclusion about the facilitative effect of humor on aggression is tentative until more systematicresearch … is undertaken (Wilson et al. 1997, p. 32).
3. Young Viewers
As noted, research indicates that certain factors maybe processed differently by young viewers. First,children below about age 8 have more difficultydistinguishing reality from fantasy and often imitatesuperheros with magical powers such as the
PowerRangers
(Boyatzisetal.1995).Second,youngchildrenmay have difficulty connecting scenes and drawinginferences from the plot. Timing of punishments andrewards becomes important in this instance. In manyprograms, the crime or violent behavior may gounpunished until the end of the program. Youngchildren may have difficulty connecting the endingpunishment with the initial violent act and may,therefore, believe that the violence went unpunished(Wilson et al. 1997). Thus, learning of aggressiveattitudes and behaviors from television varies by boththe nature of the portrayals and the nature of the16189
Violence and Media
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