Incrasing nubrs o pop wi b traingby air in th utur. Dspit th ongoing andidiat goba conoic prssurs, thoutoo or air tra is positi, with thIntrnationa Air Transport Association (IATA)prdicting that airins wi carry so 3.6 biionpassngrs in 2016 an incras o around 800iion on 2011 passngr nubrs.
Th industryconsnsus is that passngr nubrs wi pandby an arag o 5.3% pr annu btwn 2012and 2016. This priod wi aso s nary 500iion nw passngrs traing on dosticrouts and 331 iion nw passngrs onintrnationa routs.
Furthermore, i this rate o growth is maintained, the worldcan expect the number o people traveling b air to more thandouble b 2030.The industr is alread planning measures to address theinevitable capacit issues this growth will bring. Looking justseven ears down the line to 2020, IATA has outlined its goalsor improving ecienc and adding value to the passengerexperience via the next generation o projects within itsSimpliing the Business program.
IATA’s vision is one where it will be eas or customersto select the products and services the want, withairlines having the abilit to personalize their oeringthrough all buing channels. Passports and visas will bevalidated b governments in advance o an journe andthe travel experience will be transormed b realtime andcontextualized communication between airlines and theircustomers.In IATA’s concept o the 2020 airport, the experience will beswit and seamless: selservice options, rom boarding passto baggage collection, elimination o checkin processes sopassengers checkout rather than checkin, ast and eastouse common bag drop and automated border control, willeliminate an hassle. And across the entire journe all travelpartners, including the customer, will have the abilit (withthe customer’s permission) to exchange inormation witheach other.These ambitions will undoubtedl have a major impact onairline and airport inormation technolog investments inthe coming ears. We can get a better idea o how mucho a challenge that this vision or simple, seamless travelrepresents b looking at the industr’s more immediate plansor 2015 and how these compare with what passengers want.Drawing on ndings rom SITA’s our annual industrresearch initiatives
, it is clear that b the end o 2015, thewa we bu travel products will have changed; sel servicewill have come o age, with passengers having more controlover their journe; mobile smart phones and social mediawill dominate passenger interactions or customer services;and higher qualit business and customer intelligence will beessential to deliver these improvements.
IATA Airline Industr Forecast 20122016, published 6 December 2012
IATA presents the new Simpliing the Business (StB) Program, October 2012
Airline IT Trends Surve, released in June 2012 and Airport IT Trends Surve 2012, released in September 2012 (both in association with Airline Business);Passenger SelService Surve, released in October 2012 (in association with Air Transport World); and the Baggage Report, released in April 2012
SITA INSIGHT| © SITA 2013