Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword or section
Like this
0Activity

Table Of Contents

1.1 The importance of brand image on fashion clothing
1.2 Background information of China and the UK clothing markets
1.2.1 China clothing market
1.2.1.1 Chinese spending habits
1.2.1.2 Impediments to China’s clothing brand development
1.2.2 UK clothing market
1.2.2.1 British spending habits
1.2.2.2 Characteristics of the UK clothing market
1.3 Theoretical framework
1.4 Objectives of the dissertation
1.5 Outline of the dissertation
2.1 Introduction
2.2 The important roles of brand
2.2.1 The characteristics of successful brands
2.3 Brand equity
2.3.1 Brand awareness
2.3.2 Perceived quality
2.3.3 Brand loyalty
2.3.4 Brand association
2.4 Consumer buying behaviour
2.4.1 Models of consumer behaviour
2.5 Summary
3.1 Introduction
3.2 Theoretical backgrounds
3.2.1 Review of different research traditions
3.2.2 Quantitative versus qualitative analysis
3.2.3 Reliability and validity of data
3.3 Justification of research method
3.4 Sampling
3.5 Interview schedule
3.5.1 Stage one
3.5.2 Stage two
3.5.3 Stage three
3.6 Administration
3.7 Analysis strategy
3.7.2 Within-case and cross-case analysis
4.2 Backgrounds of respondents
4.3 Effect of clothing brand image on consumer buying behaviour
4.3.2 Brand awareness
4.3.3 Perceived quality
4.3.4 Brand loyalty
4.3.5 Brand association
4.3.6 Consumer buying behaviour
4.4 Results
4.5 Summary
5.1 Introduction
5.2 Conclusions
5.2.2 Brand awareness
5.2.3 Perceived quality
5.2.4 Brand loyalty
5.2.5 Brand association
5.2.6 Consumer buying behaviour
5.3 Limitations
5.4 Implications
5.5 Recommendations for further research
References
Appendix 1: The 100 Top Brands 2006
Appendix 2: Interview Questions
Appendix 3: Interview Transcription
0 of .
Results for:
No results containing your search query
P. 1
effect of brand on consumer purchase

effect of brand on consumer purchase

Ratings: (0)|Views: 40|Likes:
Published by ashbash14
the article related to influence of brand on consumer purchase decision
the article related to influence of brand on consumer purchase decision

More info:

Categories:Types, Research
Published by: ashbash14 on Feb 12, 2013
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

02/12/2013

pdf

text

original

You're Reading a Free Preview
Pages 4 to 41 are not shown in this preview.
You're Reading a Free Preview
Pages 45 to 87 are not shown in this preview.
You're Reading a Free Preview
Pages 91 to 96 are not shown in this preview.

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->