The Century Council
2010 State of Drunk Driving Fatalities in America
Building upon a longstanding history of corporate social responsibility and recognizing the power of collective action,the distilled spirits industry created The Century Council in 1991 as an independent, national, not-for-profit organization.Funded by Bacardi U.S.A., Inc.; Beam, Inc.; Brown-Forman; Constellation Brands, Inc.; DIAGEO; Hood River Distillers, Inc.;and Pernod Ricard USA, The Century Council has remained steadfast in its mission to fight drunk driving and underagedrinking and to promote responsible decision making regarding beverage alcohol. An independent Advisory Board ofdistinguished leaders in business, government, education, law enforcement, medicine, and other relevant disciplinesassists The Council and its members in its efforts.Our funding companies have demonstrated their support of The Council’s mission over the past 20 years by investing inthe development and implementation of innovative programs, public awareness campaigns, research and initiatives tofight drunk driving and underage drinking – two of society’s top safety concerns. Since The Century Council’s inception,we have been a recognized leader in the fight to eliminate drunk driving and underage drinking. Over this period of timealcohol-impaired driving fatalities have declined 35 percent nationally and 58 percent among those under 21, and annualconsumption among 8th, 10th and 12th graders has decreased 33 percent. While we cannot claim sole responsibility forthe progress that has been made, we estimate nearly 100,000 lives have been saved on our nation’s roads in part due tothe role The Century Council has played over the past two decades.Believing in the concept that collective actions have a greater impact than individual efforts, The Century Council worksto involve all sectors of the community including beverage alcohol retailers, law enforcement, judges, public officials,educators, insurers, health care professionals, government agencies, and advocacy organizations, in this important fightto advance policies and programs to help eliminate drunk driving.
While 2010 recorded an historic low numberof both traffic fatalities and alcohol-impaired driving fatalities our work remains unfinished. The medianBAC level remains twice the legal limit at 0.16 among drinking drivers involved in fatal crashes and sevenout of ten drivers in fatal drunk driving crashes involved a hardcore drunk driver, defined as those who hada BAC level of .15 or higher.
The information provided serves as a useful resource to those interested in this effort. To find out more aboutThe Century Council’s programs and initiatives to fight drunk driving and underage drinking, or for copies of our latestresearch, please visit our website at
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.Ralph S. BlackmanPresident & CEOThe Century Council2345 Crystal Drive, Suite 910Arlington, Virginia 22202Phone 202-637-0077Fax 202-637-0079