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The Second Rung of Affluence
According to the five income-segment classification of the Indicus urban cons...
Top-End Urban Consumers
In India, it is not just the rural-urban divide that is striking in consumer ...
Television Reigns Supreme
Television reigns as the preferred medium among urban consumers of all segmen...
Short End of the Growth Stick
There is a rare consensus among policymakers, academia, industry and policy i...
On the Road Towards Upward Mobility
There is a clear correlation between income and vehicle ownership—as househol...
Low Education, Skill and Income
The four major sectors offering employment to these unskilled workers are man...
Figuring It Out
All across the board, growth forecasts for this year are being revised downwa...
Afford Ability Dictates Asset Ownership
The heterogeneity that characterizes the modern Indian consumer has created a...
Aspiring for a Better Life
Socio-economic class (SEC) E households form the largest segment, a quarter, ...
Inflation: Dont Overreact
.The central bank raised its estimate for the wholesale price index (WPI) to ...
Indicus Ma Foi Randstad Employment Trends Survey - Wave 1 - 2011
The year 2010 saw major economies registering modest growth and India on a ba...
The Web Nets Young Spenders
The youngest and smallest sub-segment of urban SEC (socio-economic classifica...
Family Composition Dictates Demand
Looking at the sub-segments in the five main socio-economic classification (S...
Enabling Inclusion
Various studies have revealed that consumption is usually much less volatile ...
Expanding Financial Inclusion
As policy makers pursue financial inclusion to ensure socio-economic developm...
THE quintessential INDIAN joint family
Families whose chief wage earners are in their mature years form the largest ...
The-2010-BT-Indicus-People-Strong-survey-of-the-Best-Companies-to-W...
When you have perceptions from a data set that covers over 3,500 companies an...
Will Budget contain inflation damage
THE RESERVE BANK OF INDIA (RBI) RAISED rates moderately again in January, as ...
Indian Languages in the Digital World
INDIAN LANGUAGES IN THE DIGITAL WORLD Language No Barrier The presence of...
Best Companies to Work for 2010-11
How We Did It Source: Business Today http://businesstoday.intoday.in/bt/st...
Saving Up for a Larger Family
The categorization of consumers by life stage and socio-economic classificati...
India's Economic Growth Continues to Be Robust
Let us begin with the good news. The country’s economic growth continues to p...
Young and Upwardly Mobile
The young households in the urban SEC B segment form a small segment of a lit...
The Luxe Life
There is no clear definition of either luxury products or luxury consumers. I...
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