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Internet Marketing Magazine Feb2013

Internet Marketing Magazine Feb2013

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Get the latest copy of Internet Marketing Magazine with your Free Internet Subscription.

In this issue… eCommerce Millions with Ezra Firestone, Keys to Thriving and Surviving, Signs of an Advanced eCommerce Site, Mobile eCommerce Best Practices, Plan B for Fund Raising, Responsive Web Design, Maximize Profits by Sizing Inventory & Much more...
Get the latest copy of Internet Marketing Magazine with your Free Internet Subscription.

In this issue… eCommerce Millions with Ezra Firestone, Keys to Thriving and Surviving, Signs of an Advanced eCommerce Site, Mobile eCommerce Best Practices, Plan B for Fund Raising, Responsive Web Design, Maximize Profits by Sizing Inventory & Much more...

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Published by: Internet Marketing Magazine on Feb 13, 2013
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THE ORIGINAL AND BEST INTERNET MARKETING MAGAZINEDESIGNED SPECIFICALLY FOR THE IPAD, KINDLE FIRE, ANDROID AND THE WEB
>KEYS TO THRIVING& SURVIVING
PAGE 12
> SIGNS OF ANADVANCEDE-COMMERCESITE
PAGE 16
> MOBILEE-COMMERCEBEST PRACTICES
PAGE 19
>PLAN B FOR FUND RAISING
PAGE 23
EZRA FIRESTONE
ECOMMERCE MILLIONS
february 2013
> RESPONSIVEWEB DESIGN
PAGE 26
> MAXIMIZE PROFITSBY SIZING INVENTORY
PAGE 30
 
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internet marketing magazinefebruary 2013
THE STATE OF THE INTERNET
>
INTERNET UPDATE
Facebook Changing the Way You Think AboutSearch
It would be fair to say that Facebook haven’t exactlybeen a leader in search in recent years, but that maybe about to change with the launch in Beta of their‘Facebook Graph Search’ product.Facebook Graph Search is not like any other searchthat you’ve used in the past, its 100% personalised toyou because of who your friends are and what theylike, listen to, love and where they have been andwhat they have done.Graph Search and web search are very different.Web search is designed to take a set of keywords(for example: “country music”) and provide the bestpossible results that match those keywords. WithGraph Search you combine phrases (for example:“my friends in Seattle who like Country Music”)to get that set of people, places, photos or othercontent that’s been shared on Facebook. So GraphSearch and Web Search have two very different uses.Local search may be one of the use cases whereGraph Search really takes off because it will takethe risk out of choosing a local service with a searchsuch as “restaurants my friends like in Sydney”.The best way to bring yourself up to speed on it ischeck out this quick video courtesy of Mark Zucker-berg and the Facebook team.
The Internet in 2012… The Numbers
The team over atPingdomhave produced a summaryof the amazing numbers of what happened whereand how on the Internet in 2012. They have exploredall the corners of the Internet to collect all kindsof fantastic data that describe the Internet in 2012.Here’s some of the more important ones.
Email
•2.2billion–Numberofemailusersworldwide.•35.6%–Usageshareofthemostpopularemail
client, which was Mail for iOS.
425millionNumberofactiveGmailus
-ers globally, making it the leading email providerworldwide.
•68.8%–Percentageofallemailtrafcthat
was spam. 
Web pages, websites, and web hosting
•634million–Numberofwebsites•51million–Numberofwebsitesaddedduring
the year.
•43%–Shareofthetop1millionwebsitesthatarehostedintheU.S.•48%–Shareofthethetop100blogsthatrun
WordPress.
In this section of Internet Marketing Magazine we cover the low down on what are the big plays thathave happened online recently and how they affect you.
 An Example of Facebook Graph Search
 
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internet marketing magazinefebruary 2013
•75%–Shareofthetop10,000websitesthat
are served by open source software.
59.4millionNumberofWordPresssites
around the world.
Web Server Market Share
63%Apache20%IIS14%NGINX4%Google
Domain names
•246million–Numberofdomainnameregis
-trations across all top-level domains.
•104.9million–Numberofcountrycodetop-
level domain name registrations.
•100million–Numberof.comdomainnames
at the end of 2012.
•32.44%–MarketshareforGoDaddy.com,the
biggest domain name registrar in the world.
•$2.45million–ThepriceforInvesting.com,
the most expensive domain name sold in 2012.
Internet users
•2.4billion–NumberofInternetusersworld
-wide.
obillion–NumberofInternetusersinAsia.•519million–NumberofInternetusersinEu
-rope.
274millionNumberofInternetusersinNorthAmerica.•255million–NumberofInternetusersinLat
-
inAmerica/Caribbean.•167million–NumberofInternetusersinAf
-rica.
•90million–NumberofInternetusersintheMiddleEast.•24.3million–NumberofInternetusersinOceania/Australia.•565million–NumberofInternetusersinChi
-na, more than any other country in the world. 
Social media
•1billion–Numberofmonthlyactiveuserson
Facebook, passed in October.
•47%–PercentageofFacebookusersthatare
female.
•40.5years–AverageageofaFacebookuser.•2.7billion–NumberoflikesonFacebookev
-ery day.
•135million–Numberofmonthlyactiveusers
on Google+.
•20.8%–UsageshareofHootSuiteasasocial
media management tool among the world’s top100 brands.
Web Browsers
 
Search
•1.2trillion–NumberofsearchesonGooglein
2012.
•67%–Googlesmarket-leadingshareoftheU.S.searchmarket
Mobile
•1.3billion–Numberofsmartphonesinuse
worldwide by end of 2012.
•465million–NumberofAndroidsmartphonessoldin2012,a66%marketshare.•31%–PercentageoftheU.S.Internetpopula
-tion that used a tablet or e-reader.
•13%–MobileshareofglobalInternettrafc.500megabytesAmountofmonthlydatatrafcconsumedbytheaveragesmartphone.
Google Adwords Enhanced Campaigns
GooglehasreleasedanewtypeofAdwordscam
-
paigncalledEnhancedCampaigns.Googlestate
their goal is to provide the best search results forusers regardless of where they are and what devicethey are using.
Effectivelyit’sanewtypeofAdcampaignwhere
you can have your mobile as well as your tablet and

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