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This guide is based on an article I wrote a while back to help clients understand that while all brochures contain similar elements, and while anyone can use a Microsoft Word brochure template to create a brochure, it takes the right "mix" of creativity, design, great copy writing and printing to produce a professional brochure that gets the results you want. This guide focuses on common mistakes people make—and how to avoid them, so your brochure investment will really pay off.