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Razoo Survey: Giving to Others is Sexier Than Being Wealthy

Razoo Survey: Giving to Others is Sexier Than Being Wealthy

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Published by: Crowdsourcing.org on Feb 13, 2013
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“It’s encouraging to seehow important caringabout others is to people”
February 12, 2013 09:00 AM Eastern Time
Razoo Survey: Giving to Others is Sexier Than Being Wealthy
Women Rank Inner Beauty and Giving to Others in Top 3 Sexy Qualities; Men Rank a Sense of Humor and Physically Fit Body 
SAN FRANCISCO & WASHINGTON--(BUSINESS WIRE)--Razoo.com, the fastest growing crowdfunding platform for causes, today announced findings from a survey about what traits make someone sexy and wealth ranked in last place. While only 6%think being wealthy makes someone sexy, over half (52%) of the 2,059 U.S. adults aged 18 and over surveyed online by HarrisInteractive on behalf of Razoo in November 2012 stated that caring about giving to others makes a person sexier.The combined results show both genders rank personality traits higher than physicalcharacteristics or material wealth.Good sense of humor – 73%1.Treats family and friends well – 67%2.Physically fit body – 53%3.Cares about giving to others – 52%4.Attractively dressed – 44%5.Is wealthy – 6%6.Having a physically fit body, the common assumption of what Americans considers sexy, only ranked 1% higher than a having acharitable heart.“It’s encouraging to see how important caring about others is to people,” said Lesley Mansford, CEO of Razoo. “At Razoo webelieve the act of giving benefits the donor as much as the recipient, if not more so. It is primarily matters of the heart that driveus to connect with each other and give of ourselves – the same motivation that tie us to the charities we care about.”When the results are divided by genders, a physically fit body is significantly more important to men (62%) than women (45%)but personality still dominates the top three spots for both males and females. The majority of both genders see eye-to-eye onthe value of laughing together with over 70% choosing a good sense of humor in the top two sexy traits.WomenTreats family and friends well – 78%Good sense of humor – 75%Cares about giving to others – 56%Men
Razoo Survey: Giving to Others is Sexier Than Being Wealthy | Business Wirehttp://www.businesswire.com/news/home/20130212005472/en/Razoo-Su...1 of 32/13/2013 10:22 PM
Good sense of humor – 72%Physically fit body – 62%Treats family and friends well – 56%With Valentine’s Day right around the corner, anyone can increase their sex appeal by giving the “gift of giving” to your loved one.Razoo makes it easy by offering Giving Cards, which are electronic gift cards that enable the buyer to select the donationamount and allow the recipient to choose a favorite cause. With over 1 million nonprofits, Razoo offers a wide range of causesand charities to choose from. Razoo also allows individuals to set up their own fundraiser for their favorite cause.
Survey Methodology
This survey was conducted online within the United States by Harris Interactive on behalf of Razoo from November 8-12, 2012among 2,059 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate oftheoretical sampling error can be calculated.For complete survey methodology, including raw data and weighting variables, please contact Deanna Siste atdeanna.siste@graylingcp.comor 512-913-0025.
About Razoo
Razoo is a venture funded social enterprise committed to transforming people’s lives through meaningful giving. Its onlineplatform facilitates crowdsourced fundraising for individuals and nonprofits. Razoo is also the leader in community giving days,whose platform has enabled the raising of millions of dollars for local communities around the country. With offices in SanFrancisco and Washington, DC, Razoo is seed funded by the Legatum Group. The name Razoo is of Australian and NewZealand origin. It refers to a coin of little value: when combined, these small contributions make a huge difference. For moreinformation on Razoo, go towww.razoo.com; follow us on Twitter at @Razoo, or like us on Facebook atwww.facebook.com/razoogiving.
for RazooDan Jackson, 415-442-4032dan.jackson@graylingcp.com
Smart MultimediaGallery
Give the gift of giving thisValentine's Day with theRazoo Giving Card (Graphic:Business Wire)
Razoo Survey: Giving to Others is Sexier Than Being Wealthy | Business Wirehttp://www.businesswire.com/news/home/20130212005472/en/Razoo-Su...2 of 32/13/2013 10:22 PM

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