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The Frank LuntzRethug Playbook
UNAUTHORIZED EDITION
HOW TO SCARE THE AMERICAN PUBLICINTO VOTING REPUBLICAN
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The Luntz Research Companies
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Table of Contents
Chapter Page
1
Introduction: Learning from 2004 ... Winning in 2006 3
2
Setting the Context and Tone 9
3
Growth, Prosperity & Restoring Economic Opportunity 19
4
International Trade: Promoting America’s Competitiveness 41
5
The Budget: Ending Wasteful Washington Spending 57
6
Tax Relief & Simplification 73
7
Social Security -- Retirement Security 89
8
Lawsuit Abuse Reform: A Common Sense Approach 121
9
An Energy Policy for the 21st Century 139A The 14 Phrases Never To Use 165

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